Senior Performance Marketing Strategist
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Lead paid media strategy across Google, LinkedIn, Meta, and Microsoft for growing B2B companies. Connect campaign investment to pipeline and revenue through strategic client leadership.
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Orbital Engineering, Inc. — өнеркәсіптік және инфрақұрылымдық жобаларға қолдау көрсететін, ардагерлерге тиесілі инженерлік және техникалық қызметтер компаниясы. Компанияның қызмет бағыттарына коммуналдық қызметтер, мұнай-газ саласының төменгі және орта ағыны, металлургия, сондай-ақ мемлекеттік және жеке инфрақұрылым клиенттері үшін инженерлік жобалау, құрылыс менеджменті, сапаны қамтамасыз ету және сапаны бақылау, активтердің тұтастығын басқару және қауіпсіздік қызметтері кіреді.
1969 жылы құрылған, штаб-пәтері Питтсбургте орналасқан компания бірнеше өңірлік кеңсе арқылы жұмыс істейді. Оның командалары далалық тәжірибені дрондар мен роботтар сияқты инспекция технологияларымен, сондай-ақ планшетке негізделген қолданбалармен және дерекқорлармен ұштастырып, инспекция, жаңғырту, жаңа алаңдарды жобалау және активтерді басқарудың толық дайын шешімдерін ұсынады.
Marketing Manager, Pennsylvania Remote
Lead marketing, brand, SEO, content, communications, and executive thought leadership for Orbital Engineering’s heavy industrial and utilities projects. Manage the marketing team and support company growth through integrated campaigns and strategic communications.
Сипаттама
- Lead Orbital Engineering’s marketing team by setting priorities, assigning work, developing staff, and maintaining timely, high-quality execution.
- Create and deliver the annual marketing and communications plan in support of company growth goals.
- Strengthen the company’s brand, messaging, and market positioning.
- Oversee website content, functionality, user experience, analytics, and optimization.
- Develop SEO programs that increase organic visibility, website traffic, and qualified business opportunities.
- Direct social media strategy, with emphasis on LinkedIn and relevant B2B channels.
- Manage executive LinkedIn profiles and thought-leadership programs.
- Produce industry insights, articles, posts, presentations, and other thought-leadership materials with executives and subject matter experts.
- Plan and manage integrated campaigns for priority markets, service lines, clients, and business-development efforts.
- Collaborate with Business Development and operations leaders on marketing materials, case studies, project profiles, presentations, proposals, and client content.
- Own the company-wide content strategy and editorial calendar.
- Set strategy for conferences, trade shows, sponsorships, and industry events.
- Pursue speaking and media opportunities for executives and subject matter experts.
- Develop and oversee public relations and media programs.
- Lead the company’s awards and recognition efforts.
- Manage promotional products, branded merchandise, signage, trade show materials, and other brand assets.
- Create corporate communications for announcements, organizational initiatives, acquisitions, strategic priorities, and milestones.
- Work with Human Resources and executive leadership on internal communications, employee engagement, recruiting campaigns, and company-wide initiatives.
- Prepare executive presentations, biographies, talking points, and speeches.
- Establish marketing processes, standards, and best practices.
- Track marketing performance and report on website, SEO, social media, campaigns, events, and key metrics.
- Evaluate and implement opportunities involving AI, automation, and emerging technologies.
- Oversee marketing vendors, agencies, budgets, and external resources.
- Provide daily leadership, direction, and support to the marketing team.
- Set goals, priorities, responsibilities, and performance expectations for direct reports.
- Develop team members through coaching, feedback, training, and professional development.
- Allocate marketing resources and build efficient workflows and processes.
- Coordinate workloads across internal marketing staff and external vendors.
- Assess staffing and resource requirements as marketing needs change.
- Report to the President and Chief Legal Officer.
Талаптар
- Bachelor’s degree in marketing, communications, business, journalism, or a related discipline.
- At least five years of progressively responsible marketing and communications experience.
- Prior experience managing or leading marketing professionals.
- Demonstrated ability to develop and execute comprehensive marketing strategies.
- Strong knowledge of SEO, digital marketing, website management, social media, analytics, and content strategy.
- Experience managing executive social profiles and producing thought-leadership content.
- Background managing conferences, trade shows, sponsorships, and corporate events.
- Excellent writing, editing, communication, and presentation abilities.
- Experience working directly with executive and senior business leadership.
- Ability to understand complex technical services and turn them into clear, persuasive market-facing content.
- Strong project management and organizational skills, including the ability to manage competing priorities and deadlines.
- Experience with content management systems, SEO and analytics platforms, social media tools, and other marketing technology.
- Preferred experience applying AI and emerging technologies to improve marketing workflows and content development.
Артықшылықтар
- Competitive salary.
- Opportunities for career advancement.
- Comprehensive benefits package.
- Medical, dental, vision, and prescription drug coverage.
- 401(k) retirement savings plan.
- Supplemental insurance options.
- Company-paid life and AD&D insurance.
- Company-paid short-term disability coverage.
- Company-paid maternity and bonding leave.
- Generous paid time off program.
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