VitalSource білім беру, электрондық коммерция және SaaS қолдану салаларына арналған цифрлық оқыту платформалары мен құралдарын әзірлейді. Оның шешімдеріне Bookshelf және Intrepid өнімдерімен қатар ақылды контент жасау, цифрлық дүкендер, интеграциялар және деректерге негізделген оқыту функциялары кіреді. Компания оқу материалдарын қолжетімді етіп, жекелендірілген оқу тәжірибесін қолдау үшін академиялық мекемелермен, оқытушылармен, корпоративтік оқыту топтарымен және баспагерлермен жұмыс істейді.
eCommerce Specialist at VitalSource - Remote, United States
VitalSource is seeking an eCommerce Specialist to analyze sales, web, marketing, and catalog data. The role supports conversion, SEO, site search, customer retention, and revenue reporting improvements.
Сипаттама
- Track performance and analyze KPI and measurement data
- Investigate performance trends and identify opportunities to improve eCommerce efficiency, effectiveness, and scale
- Analyze complex datasets spanning sales, web, marketing, and catalog sources
- Create an integrated view of eCommerce performance
- Assess, quantify, and prioritize issues and opportunities across multiple data sources
- Present concise insights and business narratives to senior leaders and cross-functional stakeholders
- Improve the discoverability of site search results
- Track and report organic search performance to inform SEO strategy
- Create and manage customer segments to increase lifetime value and repeat purchases
- Apply seasonal and segment-specific sales trends to promotional planning
- Collaborate with Analytics, Product, Marketing, and Customer Success teams
- Develop and maintain dashboards and reporting processes
- Use AI-enabled tools to improve efficiency and accelerate insight generation
- Complete other assigned responsibilities
Талаптар
- At least 2–4 years of experience in eCommerce, digital marketing, or a related discipline
- Experience analyzing conversion and funnel performance and applying insights to improve sales results
- Working knowledge of eCommerce performance drivers, including conversion, average order value, traffic sources, catalog quality, and retention
- Proficiency with business intelligence and reporting tools such as Looker, Tableau, Power BI, and Excel
- Experience combining web, sales, marketing, and catalog data into a consistent view of business performance
- Strong communication skills for cross-functional collaboration and stakeholder alignment
- Preferred: Experience using Google Analytics 4 and/or Google Ads
- Preferred: Familiarity with SEO tools and practices, including Search Console, SEMrush, and Ahrefs
- Preferred: Experience with customer segmentation or CRM and marketing platforms
- Preferred: Familiarity with AI-powered analytics or productivity tools, including Copilot, ChatGPT, and AI-assisted BI capabilities
Артықшылықтар
- Competitive base salary with a strong variable component
- Medical, vision, dental, life, disability, critical illness, accident, FSA, HSA, identity protection, pet, and legal insurance
- 401(k) matching contributions of up to 5%
- Twelve weeks of paid parental leave
- Tuition reimbursement program
- Four weeks of vacation
- Twelve sick days
- Eleven company holidays
- Three personal days
- Flexible work schedules
- Remote work options by team
- Casual dress environment
- Fitness challenges and rewards