USAA
USAA
USAA is a financial services company focused on serving current and former members of the U.S. military and their families. Its offerings span banking, insurance, and investment products, supported by secure digital tools and member-focused service. The company brings together teams working across financial technology, risk, operations, and customer experience to help its members manage their financial lives.

Senior Marketing Operations Analyst - USAA San Antonio, TX

Lead marketing governance, budget management, contract coordination, and financial reporting for USAA in San Antonio. Support marketing investment decisions, operational controls, performance tracking, and process improvement for products and services serving the military community.

Description

  • Coordinate governance for marketing plans, programs, and campaigns through the Marketing Investment Committee
  • Advise Client Managers and Marketing Managers on governance presentations, documentation, and decisions
  • Participate in governance committee activities as needed
  • Align marketing funding allocations with approved governance decisions
  • Track, document, and report marketing funding data
  • Manage plan-, program-, and campaign-level budgets in UNICA
  • Work with Client Management and marketing executives to monitor financial performance
  • Support agency contract administration by coordinating with Marketing and procurement on new agreements, amendments, renewals, and ongoing performance management
  • Partner with the CFO, Client Management, and Campaign Management on monthly campaign-spend reviews and variance analysis for reinvestment decisions
  • Oversee departmental G&A expenses, including third-party resources and discretionary spending
  • Create and maintain departmental dashboards and performance metrics
  • Prepare consolidated reports for senior leadership as needed
  • Work with process owners to develop or perform control tests and action plans
  • Mentor colleagues and support team and organizational objectives
  • Drive ongoing process improvement
  • Keep procedural documentation accurate and up to date
  • Hold the team accountable for following documented processes and procedures
  • Identify, assess, monitor, and control business risks in accordance with risk and compliance policies

Requirements

  • Bachelor’s degree, or four years of relevant education and/or experience
  • At least 4–6 years of experience in marketing, project management, finance, or staff operations
  • Experience planning, developing, and managing operational budgets
  • Strong analytical thinking skills
  • Advanced proficiency with Microsoft Excel features and capabilities
  • Advanced knowledge of UNICA or comparable marketing operations software
  • Intermediate knowledge of PeopleSoft eSettlements, eProcurement, or similar invoicing and procurement systems

Benefits

  • Comprehensive medical, dental, and vision coverage
  • 401(k) plan
  • Pension plan
  • Life insurance
  • Parental benefits
  • Adoption assistance
  • Paid time off program
  • Paid holidays
  • 16 paid volunteer hours
  • Wellness programs
  • Career path planning
  • Continuing education assistance
  • Performance-based pay incentives may be available at the discretion of the USAA Board of Directors
  • Remote or hybrid flexibility may be available to active-duty military spouses under applicable policy and business needs

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