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Vestd
Vestd
51 – 200 Employees
Skilled Worker Visa SponsorConsultingLegalMarketing
Vestd provides share scheme and equity management software for startups, scaleups, and established companies in the UK. Its platform connects with Companies House to support accurate handling of incorporations, funding rounds, equity distribution, cap tables, employee share schemes, and shareholder communications. By bringing these workflows together, Vestd helps founders, investors, and accountants manage company ownership more efficiently.
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Senior Marketing Lead, India (Remote)

Lead Vestd’s India marketing strategy for its equity management platform, covering go-to-market, demand generation, brand, partnerships, and pipeline growth.

INIndia
₹0 – ₹4,000,000 / year
RemoteFull-timeSeniorEnglish RequiredMarketing

Description

  • Lead India go-to-market planning against global marketing objectives
  • Manage the transition to the Vestd India brand across messaging, digital assets, campaigns, and customer touchpoints
  • Own the website, SEO, content roadmap, conversion strategy, and integrated paid, organic, email, social, and partner campaigns
  • Develop a consistent pipeline of qualified leads
  • Define positioning and messaging for Vestd’s equity management platform
  • Produce sales enablement materials and direct product and feature launch campaigns
  • Manage HubSpot workflows, lead scoring, lifecycle stages, attribution, and marketing reporting
  • Present pipeline, campaign results, and ROI to India and UK leadership
  • Develop partnerships with ecosystem participants, industry bodies, and investors
  • Lead PR, media and analyst relations, executive thought leadership, speaking engagements, roundtables, webinars, and major events
  • Manage the marketing budget and optimize spending
  • Direct annual marketing planning and quarterly performance reviews
  • Work closely with sales, product, and leadership teams across India and the UK
  • Apply AI tools to content creation, campaign execution, and reporting

Requirements

  • At least 12 years of full-time marketing experience, including 5 or more years leading a marketing function or team
  • Demonstrated career progression through broader scope, budgets, or team responsibilities
  • B2B marketing background, preferably in SaaS, fintech, or professional services
  • Experience spanning brand, demand generation, content, paid media, and marketing operations
  • Evidence of building marketing programs that increase awareness, engagement, and qualified pipeline
  • Practical experience with HubSpot or comparable automation software, Google Ads, and LinkedIn Ads, including budget oversight and performance reporting
  • Experience managing a budget and presenting pipeline and ROI results to senior leaders
  • Experience developing programs that improve visibility in AI search and generative discovery platforms
  • Regular use of AI tools for content drafting, campaign development, and automated reporting
  • Exceptional attention to detail and accuracy
  • Direct, clear communication and the ability to work across UK and India teams and time zones
  • Ability to work effectively in a remote-first distributed organization and attend occasional events and gatherings
  • A suitable quiet home workspace with an appropriate desk or table, chair, and dependable internet
  • Primarily based in India with eligibility to work in India

Benefits

  • Employee Stock Ownership Plan (ESOP) equity after the qualifying period
  • Remote-first working with flexibility throughout the day
  • Twice-yearly in-person gatherings and team retreats
  • Support for home-working equipment
  • Personal budget for training and professional development
  • Private medical insurance after the qualifying period
  • Monthly employee recognition program
  • 25 days of annual leave, plus one additional day per year of service up to five extra days
  • Regular team and company social events
  • Hardware and software needed for the role

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