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EXL is a business consulting and services company that helps organizations use data, analytics, and technology to improve operations and make better decisions. Its work includes operations management, decision analytics, and digital transformation, with experience supporting clients in healthcare, insurance, finance, and logistics. EXL combines data science with practical business expertise to develop solutions tailored to each organization’s goals, operating model, and industry context.
Senior Marketing Data Scientist - Credit Card Marketing
Lead data science and experimentation for EXL’s credit card marketing programs. Use analytics, campaign execution, and performance reporting to support growth and profitability.
United States
California$130,000 – $150,000 / year
HybridFull-timeSeniorEnglish RequiredData ScientistDescription
- Create and refine marketing strategies for the client’s credit card business
- Support growth across business and member products through analysis, modeling, strategy development, and cross-channel performance tracking
- Partner with marketing managers, channel owners, business leaders, and external collaborators on opportunities and initiatives
- Evaluate funnel efficiency, CPA, ROI, and other measures of marketing performance, then recommend data-informed improvements
- Plan, analyze, and interpret A/B tests and quasi-experiments
- Design and validate campaign workflows spanning data pipelines, model scoring, execution, audience selection, and file ingestion
- Establish KPIs, reporting structures, and self-service dashboards
- Oversee direct mail campaigns from planning through execution, including prescreened and invitation-to-apply programs
- Conduct detailed analyses of conversion funnels, customer behavior, monetization, and retention
- Turn business goals into practical, data-driven tactics and campaigns
- Respond to partner analysis needs while resolving ambiguity with pragmatic solutions
- Present clear data narratives and insights to senior leaders and business partners
Requirements
- Bachelor’s degree in computer science, mathematics, physics, engineering, or another quantitative discipline
- At least eight years of experience in data science or analytics
- Excellent communication skills and confidence working directly with product and business leaders
- Hands-on direct mail experience covering planning, forecasting, audience selection, execution, and monitoring
- Strong SQL and Python or R programming skills, plus Tableau proficiency
- Background in growth, lifecycle, or funnel optimization
- Experience developing Airflow-based data pipelines, preferably with Snowflake
- Proven ability to design experiments, test hypotheses, and apply statistical analysis
- Comfort working effectively in ambiguous, rapidly changing product environments
- Strong attention to detail in dynamic, cross-functional settings
- Ability to work independently and collaboratively while taking projects through completion
- Strong business judgment, curiosity, communication, and presentation skills, including leadership presentations
- Financial services experience and familiarity with banking products and marketing channels are strongly preferred
- Experience working with consumer bureau data, including Experian and TU
- Deep knowledge of credit card strategies tied to profitability and experience managing and executing prescreen campaigns
Benefits
- Bonus opportunity
- Benefits information is available at https://www.exlservice.com/us-careers-and-benefits
- Hybrid work arrangement
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