Corporate Travel Management (CTM) Group provides business travel management services for organizations operating across global markets. Its offering combines corporate travel, meetings and events, and travel technology in tailored programs designed around each client’s objectives. CTM supports companies and their travelers through a consultative service model, an integrated technology platform, and a dedicated global travel team focused on improving efficiency, managing costs, supporting traveler safety, and delivering measurable business value.
Senior Events Marketing Manager
Lead North American B2B event marketing for a corporate travel management company, spanning sponsorships, conferences, and customer experiences. Drive audience engagement, demand generation, pipeline growth, and measurable marketing ROI.
Description
- Plan and deliver North American event marketing programs across third-party sponsorships, owned events, and customer experiences
- Create event plans and activation strategies covering audiences, objectives, messaging, channels, engagement tactics, calls to action, and success measures
- Lead third-party event programs from sponsorship assessment and venue sourcing through logistics, onsite activation, lead capture, engagement, and follow-up
- Run event-led demand generation programs covering segmentation, promotion, content, onsite engagement, lead capture, nurture, and sales follow-up
- Connect event activity with broader campaigns through clear audience journeys and conversion strategies
- Work with Sales to identify priority accounts, prospects, and customer audiences and build targeted event strategies
- Deliver events on schedule and within budget, with emphasis on engagement, lead quality, pipeline contribution, and marketing ROI
- Strengthen collaboration with Sales leadership through shared planning, proactive communication, and reporting
- Oversee budgets, vendors, agencies, and external partners
- Coordinate with Demand Generation, Content, and Product Marketing on campaigns, messaging, content, storytelling, positioning, and audience relevance
- Apply audience and customer insights to event concepts, formats, messaging, experiences, and engagement approaches
- Define objectives and conversion points across pre-event, onsite, and post-event marketing journeys
- Measure and report attendance, engagement, lead generation, lead quality, pipeline influence, conversion, and ROI
- Improve event marketing strategy through performance data, campaign findings, customer feedback, audience behavior, and market trends
- Provide indirect reports with performance management, training, coaching, development, feedback, and support
Requirements
- Bachelor’s degree in a related discipline or equivalent relevant experience
- At least six years of experience in event marketing or field marketing
- Demonstrated success delivering B2B events that generate pipeline and commercial results
- Strong capability in end-to-end project management
- Experience managing multiple complex events at the same time
- Background managing budgets, agencies, and external vendors in a fast-paced setting
- Strong stakeholder management across Sales, Marketing, and Customer Success
- Ability to turn strategy into engaging, high-impact event experiences
- Data-oriented approach with experience evaluating event ROI, pipeline impact, and performance metrics
- Excellent communication, organization, and prioritization skills
- Exceptional attention to detail in a dynamic, fast-moving environment
- Proficiency with Microsoft Office Suite
- Ability to work effectively both independently and collaboratively
- Ability to meet deadlines while balancing concurrent requests
- Creative and analytical problem-solving skills with a consultative approach
- Ability to read and interpret information
- Ability to perform basic mathematical calculations
- Consistent and dependable attendance
Benefits
- Company-paid basic life and accidental death and dismemberment insurance
- Company-paid short-term disability coverage
- Voluntary long-term disability insurance
- Wellness program with incentives that may reduce medical insurance premiums
- Supplemental coverage options for life, accident, cancer, critical illness, identity theft protection, and legal services
- Three medical plan options: a high-deductible plan, an HMO in select states, and a copay plan
- Health Savings Account with company contribution and per-pay-period matching for employees enrolled in the high-deductible plan
- Flexible Spending Accounts
- Dependent Care Savings Account
- Dental insurance
- Vision insurance
- Nine company-paid holidays, including the day after Thanksgiving
- Paid time off programs for vacation and sick leave
- Employee Assistance Plan with access to Talkspace Therapy
- Family medical leave
- Four weeks of paid parental leave
- Maternity support through company-paid short-term disability and four weeks of parental leave
- Bereavement leave
- 401(k) plan with a generous per-pay-period company match
- Student loan payment matching
- Flexible work arrangements, including onsite, hybrid, or fully virtual options based on role, location, and business needs