T-Mobile
T-Mobile
T-Mobile is a United States wireless telecommunications company built around its “Un-carrier” approach to mobile services and customer experience. Its business spans wireless connectivity, flexible plans, and continued 5G network expansion, while its career opportunities include business sales, technology, and customer experience. T-Mobile also highlights employee support through benefits such as health insurance, parental leave, and education programs, reflecting its focus on creating strong experiences for both employees and customers.

Senior Broadband Business Intelligence Analyst

Lead broadband marketing intelligence by turning campaign, customer, and business data into actionable dashboards and recommendations. Partner with cross-functional teams to improve acquisition, retention, and marketing performance.

Description

  • Analyze data from Databricks, web analytics tools, customer records, digital engagement sources, and third-party datasets
  • Assess campaign, channel, audience, product, and customer-segment performance to uncover optimization opportunities
  • Produce insights and recommendations that strengthen customer acquisition, retention, marketing effectiveness, and overall business results
  • Work with Marketing, Product, Data Science, Finance, Sales, and Technology teams to establish business questions, KPIs, measurement methods, and reporting requirements
  • Convert business and marketing goals into dashboards, reporting frameworks, and presentations for senior leaders
  • Apply data visualization and narrative techniques to explain marketing results, customer behavior, funnel performance, and business outcomes
  • Help build scalable reporting processes, analytical models, and self-service business intelligence capabilities
  • Handle additional duties and projects assigned by business management

Requirements

  • Bachelor’s degree with five years of related experience, or an advanced degree with three years of related experience
  • Degree in Business, Marketing, Economics, Analytics, Data Science, Statistics, or a comparable field
  • At least four years of experience in business intelligence, marketing analytics, customer analytics, or a related analytical role
  • At least four years of experience using Tableau and SQL
  • Experience evaluating marketing campaigns, customer acquisition, retention, segmentation, funnel performance, channel effectiveness, or marketing ROI
  • Strong knowledge of marketing metrics including conversion, cost per acquisition, churn, retention, lifetime value, campaign lift, and attribution
  • Ability to turn complex data into clear findings and practical recommendations
  • Strong communication and collaboration abilities, including presentations to senior leaders
  • Experience with cloud data environments such as Databricks, AWS Redshift, Azure, or comparable platforms
  • Ability to manage multiple projects and competing priorities
  • Must be at least 18 years old
  • Legally authorized to work in the United States
  • Experience with A/B testing, incrementality, attribution, campaign measurement, or other test-and-learn methods preferred
  • Experience with customer behavioral data, audience segmentation, lifecycle analytics, web analytics, CRM, or digital marketing platforms preferred
  • Ability to connect marketing activity with subscriber growth, revenue, churn, engagement, and customer lifetime value preferred
  • Experience in broadband, telecommunications, subscription services, digital marketing, or other customer-growth businesses preferred
  • Travel is required

Benefits

  • Annual stock grant
  • Employee stock purchase plan
  • 401(k) plan
  • Free year-round financial coaching
  • Medical, dental, and vision insurance
  • Flexible spending account
  • Paid time off
  • Up to 12 paid holidays
  • Paid parental and family leave
  • Family-building benefits
  • Backup care
  • Enhanced family support
  • Childcare subsidy
  • Tuition assistance
  • College coaching
  • Short- and long-term disability coverage
  • Voluntary accidental death and dismemberment coverage
  • Voluntary accident coverage
  • Voluntary life insurance
  • Voluntary disability insurance
  • Voluntary long-term care insurance
  • Mobile service and home internet discounts
  • Pet insurance
  • Commuter and transit programs
  • Career growth opportunities

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