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Instructional Empowerment
Instructional Empowerment
51 – 200 Employees
EducationEnterpriseSocial Impact
Instructional Empowerment is an education and social impact organization that helps schools strengthen teaching and improve student learning. Its work combines instructional systems, educator coaching, and professional development to address classroom challenges, support deeper learning, and help close achievement gaps. Founded in 2022, the organization operates with a team of 51–200 employees and focuses on preparing learners to succeed in a changing world.
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Executive Director of Growth Marketing at Instructional Empowerment - Remote

Lead product, digital, and demand-generation marketing for a K-12 school improvement organization. Build qualified pipeline, enable sales, and grow a high-performing marketing team.

USUnited StatesFLFloridaPAPennsylvaniaRemoteFull-timeLeadEnglish RequiredGrowth Marketing

Description

  • Lead product marketing strategy, roadmaps, and execution across all product and service lines
  • Create positioning and messaging tailored to K-12 buyer personas
  • Direct digital marketing across social media, websites, content, email, paid media, and marketing automation
  • Own SEO, AEO, and GEO strategy
  • Plan and oversee multichannel campaigns from concept through delivery
  • Define buyer journeys for each business unit
  • Drive demand-generation programs that increase awareness, generate interest, and develop sales pipeline
  • Build and optimize systems for monitoring lead volume, quality, attribution, and funnel conversion
  • Use data to partner with sales on lead fit and readiness
  • Develop sales tools, content, and collateral while supporting effective adoption
  • Align marketing activity with sales execution through lead handoffs, follow-up processes, and feedback loops
  • Collaborate with Product to connect marketing and product strategy from development through go-to-market
  • Bring customer and market insights into product planning
  • Lead, mentor, and expand the marketing team
  • Set strategic direction while remaining actively involved in execution and problem-solving
  • Support corporate marketing and brand initiatives, including company narrative, thought leadership, and industry visibility
  • Report to the Chief Operating Officer

Requirements

  • Bring 10 or more years of progressively senior experience in growth marketing, sales or sales support, product marketing, or demand generation
  • Have at least 10 years of experience selling to or marketing for K-12 school districts
  • Have directly engaged superintendents, chiefs of administration, chiefs of schools, principals, and other district-level decision-makers
  • Demonstrate deep knowledge of K-12 school improvement and turnaround environments
  • Show hands-on expertise in SEO, AEO, and GEO strategy
  • Understand how buyers discover and engage with organizations through search and AI-powered platforms
  • Have a track record of developing education-market positioning and messaging that supports sales
  • Demonstrate experience managing lead tracking, attribution, and quality measurement across marketing and sales systems
  • Have built buyer journeys across multiple business units or product lines
  • Have planned and executed demand-generation programs that create qualified pipeline and new sales
  • Bring people-management experience with a history of developing high-performing teams
  • Combine strategic thinking with hands-on execution
  • Use data effectively and take ownership of funnel metrics
  • Communicate exceptionally well in writing and conversation
  • Translate educational products and concepts into messaging relevant to buyers
  • Collaborate effectively with sales, product, and executive leadership
  • Be currently authorized to work in the United States without current or future sponsorship

Benefits

  • Competitive base salary
  • Performance-based incentive opportunity
  • Comprehensive health benefits
  • Paid time off
  • Retirement benefits
  • Professional development opportunities
  • Remote work within Eastern and Central time zone areas
  • Periodic travel to the Pennsylvania or Florida offices and for customer or company needs

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