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Cengage Group
Cengage Group
5,001 – 10,000 Employees
eCommerceEducationSaaS
Cengage Group is a global education technology company that develops digital products and services for learners and educators. Drawing on more than 100 years in education, the company focuses on making learning more accessible and career-relevant, supporting goals such as reskilling, upskilling, degree attainment, and language learning. Its work spans education, eCommerce, and SaaS, with offerings designed to help people build knowledge and become job-ready across different backgrounds and abilities.
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Director of Marketing Technology and Data Operations – Remote Ohio

Lead Cengage’s global marketing technology and data ecosystem, including MarTech strategy, AI innovation, governance, and operations. Build high-performing teams and capabilities that support personalized experiences, trusted reporting, and advanced analytics.

USUnited StatesOHOhio
$138,200 – $221,100 / year
RemoteFull-timeLeadEnglish RequiredChief Marketing Officer

Description

  • Build and expand Cengage’s global Marketing Technology and Data organization.
  • Set the vision, governance model, and operating structure for the marketing technology and data ecosystem.
  • Own the marketing technology strategy and roadmap in line with business priorities and customer experience objectives.
  • Convert marketing and business needs into technology recommendations, investment priorities, and delivery plans.
  • Design the target-state MarTech ecosystem and its supporting architecture.
  • Set the vision, governance framework, operating model, and roadmap for marketing data.
  • Define data platforms, standards, architecture, and integration approaches for personalization, reliable reporting, AI, and advanced analytics.
  • Lead initiatives covering data quality, stewardship, taxonomy, and master data management.
  • Advance marketing measurement through attribution, performance dashboards, experimentation, and actionable insights.
  • Oversee marketing data operations, including pipelines, integrations, privacy, governance, and operational procedures.
  • Create governance processes for assessing, selecting, deploying, and retiring marketing and data technologies.
  • Maintain records of marketing applications, integrations, licenses, and accountable business owners.
  • Lead technology rationalization and strengthen platform adoption.
  • Create standards, policies, and operating procedures.
  • Manage technology intake, prioritization, evaluation, and recommendation workflows.
  • Work with Procurement and Finance on contracts, licensing, renewals, and spending forecasts.
  • Develop business cases and technical requirements for technology investments.
  • Establish vendor performance management practices and strategic supplier relationships.
  • Create and execute the marketing AI roadmap.
  • Identify, test, and scale AI-enabled capabilities.
  • Enable experimentation frameworks, measurement methods, and continuous optimization.
  • Assess emerging technologies and recommend relevant innovations.
  • Develop partnerships across Marketing, Digital, IT, Procurement, Finance, Sales, Security, Legal, and external vendors.
  • Coordinate cross-functional roadmaps, delivery schedules, and investment priorities.
  • Drive adoption through enablement, change management, documentation, and standards.
  • Lead, mentor, and grow a global marketing technology and data team.
  • Set team objectives, development plans, and success measures.
  • Recruit and retain strong talent while developing the organization’s future capabilities.

Requirements

  • Bachelor’s degree in business, marketing, information systems, computer science, or a related discipline.
  • At least 10 years of experience in marketing technology, marketing operations, data operations, digital marketing, business systems, or a related field.
  • Strong capability in people leadership and coaching.
  • Proven record of building and leading high-performing teams in complex enterprise settings.
  • Experience directing enterprise MarTech and data strategy, governance, technology transformation, or digital capability programs.
  • Broad knowledge of modern marketing technology and data ecosystems, including CRM, marketing automation, web platforms, analytics, experimentation, digital asset management, customer data platforms, and AI-enabled marketing solutions.
  • Deep expertise in marketing data strategy, governance, and operations.
  • Experience creating technology roadmaps, governance frameworks, and portfolio management practices.
  • Experience assessing technology investments, managing vendors, and directing software selection processes.
  • Strong business judgment and the ability to turn business objectives into technology strategies and investment recommendations.
  • Demonstrated success leading cross-functional programs.
  • Excellent communication, stakeholder management, facilitation, and executive presentation skills.
  • Preferred: Experience creating AI strategies, piloting AI capabilities, or scaling AI adoption within marketing organizations.
  • Preferred: Experience delivering experimentation, optimization, or personalization programs.
  • Preferred: Familiarity with Agile delivery methods and enterprise project governance.
  • Preferred: Experience supporting global marketing teams in B2B SaaS or EdTech environments.
  • Preferred: Master’s degree or an equivalent combination of advanced education and relevant experience.

Benefits

  • Eligibility for a discretionary incentive bonus with a 25% annual individual target.
  • Comprehensive Total Rewards package.
  • Reasonable accommodations are available for qualified individuals with disabilities, including throughout the application process.

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