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Director of Marketing Technology and Data Operations – Remote Ohio
Lead Cengage’s global marketing technology and data ecosystem, including MarTech strategy, AI innovation, governance, and operations. Build high-performing teams and capabilities that support personalized experiences, trusted reporting, and advanced analytics.
संयुक्त राज्य
ओहायो$1,38,200 – $2,21,100 / वर्ष
रिमोटपूर्णकालिकलीडआवश्यक भाषा: अंग्रेज़ीमुख्य विपणन अधिकारीविवरण
- Build and expand Cengage’s global Marketing Technology and Data organization.
- Set the vision, governance model, and operating structure for the marketing technology and data ecosystem.
- Own the marketing technology strategy and roadmap in line with business priorities and customer experience objectives.
- Convert marketing and business needs into technology recommendations, investment priorities, and delivery plans.
- Design the target-state MarTech ecosystem and its supporting architecture.
- Set the vision, governance framework, operating model, and roadmap for marketing data.
- Define data platforms, standards, architecture, and integration approaches for personalization, reliable reporting, AI, and advanced analytics.
- Lead initiatives covering data quality, stewardship, taxonomy, and master data management.
- Advance marketing measurement through attribution, performance dashboards, experimentation, and actionable insights.
- Oversee marketing data operations, including pipelines, integrations, privacy, governance, and operational procedures.
- Create governance processes for assessing, selecting, deploying, and retiring marketing and data technologies.
- Maintain records of marketing applications, integrations, licenses, and accountable business owners.
- Lead technology rationalization and strengthen platform adoption.
- Create standards, policies, and operating procedures.
- Manage technology intake, prioritization, evaluation, and recommendation workflows.
- Work with Procurement and Finance on contracts, licensing, renewals, and spending forecasts.
- Develop business cases and technical requirements for technology investments.
- Establish vendor performance management practices and strategic supplier relationships.
- Create and execute the marketing AI roadmap.
- Identify, test, and scale AI-enabled capabilities.
- Enable experimentation frameworks, measurement methods, and continuous optimization.
- Assess emerging technologies and recommend relevant innovations.
- Develop partnerships across Marketing, Digital, IT, Procurement, Finance, Sales, Security, Legal, and external vendors.
- Coordinate cross-functional roadmaps, delivery schedules, and investment priorities.
- Drive adoption through enablement, change management, documentation, and standards.
- Lead, mentor, and grow a global marketing technology and data team.
- Set team objectives, development plans, and success measures.
- Recruit and retain strong talent while developing the organization’s future capabilities.
आवश्यकताएँ
- Bachelor’s degree in business, marketing, information systems, computer science, or a related discipline.
- At least 10 years of experience in marketing technology, marketing operations, data operations, digital marketing, business systems, or a related field.
- Strong capability in people leadership and coaching.
- Proven record of building and leading high-performing teams in complex enterprise settings.
- Experience directing enterprise MarTech and data strategy, governance, technology transformation, or digital capability programs.
- Broad knowledge of modern marketing technology and data ecosystems, including CRM, marketing automation, web platforms, analytics, experimentation, digital asset management, customer data platforms, and AI-enabled marketing solutions.
- Deep expertise in marketing data strategy, governance, and operations.
- Experience creating technology roadmaps, governance frameworks, and portfolio management practices.
- Experience assessing technology investments, managing vendors, and directing software selection processes.
- Strong business judgment and the ability to turn business objectives into technology strategies and investment recommendations.
- Demonstrated success leading cross-functional programs.
- Excellent communication, stakeholder management, facilitation, and executive presentation skills.
- Preferred: Experience creating AI strategies, piloting AI capabilities, or scaling AI adoption within marketing organizations.
- Preferred: Experience delivering experimentation, optimization, or personalization programs.
- Preferred: Familiarity with Agile delivery methods and enterprise project governance.
- Preferred: Experience supporting global marketing teams in B2B SaaS or EdTech environments.
- Preferred: Master’s degree or an equivalent combination of advanced education and relevant experience.
लाभ
- Eligibility for a discretionary incentive bonus with a 25% annual individual target.
- Comprehensive Total Rewards package.
- Reasonable accommodations are available for qualified individuals with disabilities, including throughout the application process.
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