MyFitnessPal develops a digital nutrition and fitness platform that helps people understand and manage everyday health habits. Its app combines food logging, calorie and macro tracking, micronutrient information, exercise records, weight monitoring, and connected-device integrations in one place. A database of more than 18 million foods supports detailed meal tracking, while personalized nutrition insights help users make more informed, sustainable choices. The product is available in free and premium versions and sits at the intersection of healthcare technology, nutrition, fitness, and food data.
CRM Operations Manager (Braze) – Remote, United States
Lead CRM operations for MyFitnessPal by managing Braze campaigns, personalization, data quality, automation, and lifecycle marketing workflows. Partner across marketing, data, product, and advertising teams to deliver reliable, targeted customer communications.
Description
- Own Braze expertise across segmentation, personalization, and experimentation
- Document CRM processes, naming conventions, and governance standards
- Collaborate with Data Engineering and MarTech on troubleshooting, pipeline monitoring, and integration validation
- Find and implement opportunities to automate CRM workflows
- Improve personalization data pipelines, attributes, and events with Lifecycle Marketing, Data Engineering, and Product
- Manage segmentation, dynamic content, and automation logic in Braze
- Create reusable templates and modular campaign components
- Maintain an accurate source of truth for active, upcoming, and discontinued campaigns and canvases
- Help the team complete high-priority work on schedule
- Support the setup and quality assurance of complex lifecycle campaigns and triggered Braze journeys
- Perform rendering and link checks against creative, technical, and deliverability standards
- Support dynamic content and data-driven campaign configurations
- Launch advertising team campaigns across email and in-app messages
Requirements
- Bring 4–6 or more years of experience in CRM, lifecycle marketing, or marketing operations, preferably with consumer technology or subscription products
- Demonstrate advanced Braze expertise, including Canvas orchestration, Connected Content, and Liquid personalization logic
- Use HTML/CSS and basic JavaScript to build and troubleshoot complex email and in-app messages
- Use SQL or comparable tools to validate data and support CRM operations
- Understand CRM data structures, including events, attributes, subscription states, and segmentation
- Use current AI tools in Braze and Claude to improve efficiency and effectiveness
- Bring strong attention to detail, process discipline, and cross-functional communication skills
Benefits
- Medical, dental, and vision healthcare coverage
- Parental planning support plus paid maternity and paternity leave
- Mental health benefits and dedicated mental health days
- Annual performance bonus
- 401(k) plan with employer matching
- Flexible Responsible Time Off policy
- Monthly wellness allowance
- Monthly technology allowance
- Two paid volunteer days each calendar year for full-time teammates
- In-person team connection opportunities and an annual company gathering
- Mentorship program
- Fertility assistance
- Peer recognition and rewards platform
- MyFitnessPal Premium access
- Virtual learning library and professional development training
- Retirement savings program with a competitive employer match
- Inclusive workplace and diversity, equity, and inclusion initiatives