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Mendocino Farms
1,001 – 5,000 Employees
B2CFood & BeverageHospitality
Mendocino Farms is a fast-casual restaurant and catering company founded in 2005. It serves made-to-order sandwiches, salads, and globally inspired comfort dishes, alongside catering for groups and events. The company combines its food and hospitality offering with convenient ordering options such as delivery, pickup, group ordering, a mobile app, and an eClub, while emphasizing community engagement and memorable dining experiences.
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CRM Analyst – Onsite in Dallas, TX

Analyze guest and campaign data for Mendocino Farms to improve email, push, and lifecycle marketing. Manage segmentation, workflows, campaign quality assurance, performance reporting, and optimization across CRM channels.

USUnited StatesTXTexas
$65,000 – $87,000 / year
On-siteFull-timeJuniorMiddleNo degree requiredEnglish RequiredCustomer SuccessCustomer Success Manager
SQL

Description

  • Evaluate guest and campaign performance across digital channels, identify trends and insights, and recommend ways to improve engagement, conversion, revenue, acquisition, retention, and repeat purchases.
  • Create and maintain recurring reports and dashboards covering CRM, digital, and campaign KPIs.
  • Provide ad hoc marketing analysis and reporting, turning findings into practical recommendations.
  • Assist with email and push campaign execution in HubSpot, including audience setup, scheduling, quality assurance, and deployment.
  • Develop and maintain audience segments using guest behavior, lifecycle stage, purchase activity, and engagement data.
  • Collaborate with the CRM Manager, Brand, Growth, and IT teams on campaign launches and CRM or data issue resolution.
  • Partner with Brand, Growth, Product, and IT to execute, measure, and optimize digital marketing campaigns.

Requirements

  • 2–4 years of experience in marketing analytics, CRM, lifecycle marketing, marketing operations, or a related discipline.
  • Strong analytical and problem-solving abilities, with the capacity to identify trends and communicate findings clearly.
  • Experience using CRM or marketing automation platforms for workflows, automations, audience segmentation, and campaign processes; HubSpot experience is preferred.
  • Proficiency with Excel or Google Sheets; SQL, GA4, Power BI, or comparable analytics tools are advantageous.
  • Willingness to work directly in marketing platforms and assist with campaign execution.
  • Meticulous attention to detail and strong campaign quality assurance skills.
  • Ability to manage multiple campaigns and deadlines in a fast-paced setting.
  • Effective communication and cross-functional collaboration skills.
  • Restaurant or hospitality industry experience is preferred.
  • Ability to lift 25 pounds.
  • Capacity to sit or stand for 6–8 hours.
  • Ability to use the hands for single grasping, fine manipulation, pushing, and pulling.
  • Ability to bend, twist, squat, and reach as required by the work.

Benefits

  • Competitive salary
  • Meal privileges
  • Health benefits
  • 401(k) plan
  • Paid vacation

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