bp एक वैश्विक एकीकृत ऊर्जा कंपनी है, जो सुरक्षित, किफायती और कम-कार्बन ऊर्जा को बढ़ावा देने के लिए ऊर्जा क्षेत्र में काम करती है। इसके व्यवसाय में स्थापित ऊर्जा संचालन के साथ-साथ ऊर्जा संक्रमण में निवेश भी शामिल हैं, जिनमें अपतटीय पवन ऊर्जा का विकास और ब्राज़ील में जैव ईंधन का उत्पादन शामिल है। कंपनी जटिल ऊर्जा चुनौतियों से निपटने के लिए इंजीनियरिंग, ऊर्जा अर्थशास्त्र और संचालन संबंधी विशेषज्ञता को एक साथ लाती है तथा सुरक्षा और स्थिरता पर ध्यान केंद्रित करती है। bp वैश्विक ऊर्जा बाज़ारों और बदलते ऊर्जा परिदृश्य में रुचि रखने वाले लोगों के लिए तकनीकी, वाणिज्यिक और विश्लेषणात्मक क्षेत्रों में करियर के अवसर प्रदान करती है।
Vice President of Marketing, bp Convenience & Mobility (Hybrid)
Lead marketing for bp’s Convenience & Mobility business and TravelCenters of America brand portfolio, driving customer growth and integrated campaigns. Oversee marketing investment, performance measurement, and a team of approximately 10 professionals.
संयुक्त राज्य
इलिनॉय
ओहायो$2,00,000 – $2,65,000 / वर्ष
हाइब्रिडपूर्णकालिकलीडआवश्यक भाषा: अंग्रेज़ीविपणनविवरण
- Shape and execute a multi-year marketing strategy for bp’s Convenience & Mobility business across the Americas
- Create integrated marketing plans that support growth, brand visibility, and customer engagement
- Collaborate with commercial, operations, digital, loyalty, category management, and executive leadership teams
- Provide senior leaders with insight into customer trends, market conditions, competitive activity, and marketing results
- Direct marketing activities across the TravelCenters of America brand portfolio
- Manage the full customer journey from awareness through conversion, retention, and advocacy
- Oversee regional marketing initiatives
- Lead loyalty and customer engagement programs
- Direct promotional and seasonal campaigns
- Create and deliver integrated campaigns aligned with brand, customer, and business goals
- Manage the strategic allocation and optimization of marketing investment
- Build measurement frameworks that link marketing spend to business outcomes
- Define and monitor KPIs covering brand health, acquisition, conversion, retention, loyalty, and revenue impact
- Lead experimentation and initiatives to improve marketing performance
- Manage, coach, and develop a marketing team of approximately 10 professionals
- Coordinate offshore, agency, and centralized marketing resources
- Set consistent marketing frameworks, standards, and practices
- Work with internal teams, agencies, vendors, and external partners
- Develop partnerships with global and regional stakeholders
- Connect centralized marketing functions with business leadership teams
आवश्यकताएँ
- At least 10 years of progressive marketing leadership experience, including integrated consumer marketing programs
- A record of managing substantial marketing budgets and producing measurable business results
- Experience directing multichannel marketing across CRM, digital, media, social, communications, and retail activation
- Demonstrated ability to lead and develop high-performing teams
- Experience overseeing agency relationships and cross-functional teams
- Strong analytical skills and the ability to link marketing investment with commercial results
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent experience
- Experience in retail, convenience retail, consumer packaged goods, petroleum, mobility, hospitality, restaurants, or another consumer-facing industry
- Experience operating in complex, matrixed global organizations
- Knowledge of loyalty, customer engagement, and data-driven personalization strategies
- Willingness to travel up to 25%
लाभ
- Eligibility for bp select
- 120–240 hours of paid vacation annually for full-time employees
- Nine paid holidays each year
- Two personal choice holidays
- Up to eight weeks of paid parental leave
- Discretionary annual bonus program
- Long-term incentive program
- 401(k) matching program
- Pension for eligible employees
- Health, vision, and dental insurance
- Life insurance
- Short- and long-term disability coverage
- Competitive pay, bonuses, share options, flexible benefits, healthcare, retirement plans, paid time off, and agile working
- Professional development opportunities
- Relocation may be negotiable
- Hybrid office and remote working