Scale Army Careers एक रिमोट-फर्स्ट भर्ती और प्रतिभा-नियोजन सेवा है, जो लैटिन अमेरिका और अफ्रीका सहित क्षेत्रों के अनुभवी मार्केटिंग, बिक्री और तकनीकी पेशेवरों को संयुक्त राज्य अमेरिका की तेज़ी से बढ़ती कंपनियों से जोड़ती है। इसकी टीम आवेदन, वीडियो साक्षात्कार और घर पर पूरे किए जाने वाले आकलनों सहित उम्मीदवारों की स्क्रीनिंग का प्रबंधन करती है तथा अनुबंध और भुगतान के समन्वय के माध्यम से नियुक्तियों के प्रशासनिक पक्ष में सहायता देती है। चयनित पेशेवर पूर्णकालिक रिमोट भूमिकाओं में ग्राहक कंपनियों के साथ सीधे काम करते हैं और पूरे कार्य-संबंध के दौरान उन्हें ऑनबोर्डिंग तथा निरंतर मार्गदर्शन प्रदान किया जाता है।
Remote Head of Growth, Egypt
Lead paid acquisition, conversion, creative, content, and SEO for Scale Army’s staffing and AI services business. Grow the marketing team and own pipeline outcomes.
विवरण
- Report to the CEO as a member of the leadership team
- Lead marketing across paid media, creative, conversion, brand, content, and SEO
- Build the marketing team, set strategy with leadership, and take responsibility for business results
- Manage paid campaigns on Meta, Google, LinkedIn, and X across two to three product lines
- Oversee current ad spend of about $80K per month, forecast returns, and plan for growth toward $150K per month
- Shift investment among channels, campaigns, and offers according to cost per meeting held
- Guide offers, lead magnets, landing pages, forms, booking and show rates, and the testing roadmap
- Partner with sales each week to improve targeting, offers, creative, and lead quality
- Equip sales with messaging, content, and market insights
- Set lead generation strategy and use data to reassess ideal customer profile assumptions
- Own attribution and tracking with Sales Operations, including offline conversions and HubSpot attribution
- Create dashboards, automations, and reusable AI agents
- Set creative team priorities, workflows, output standards, and production pace
- Hire a Senior Content Marketing Manager and organize the content and organic growth team
- Manage the SEO agency and track organic traffic, rankings, and pipeline
- Lead a flat team of six to eight across paid media, creative, conversion, and brand, content, and SEO
- Review the funnel in the first 30 days and identify its three largest drop-off points
- Within 90 days, finalize paid media staffing, set a creative testing rhythm, launch conversion improvements, lower cost per meeting held, and present a content and organic growth plan
आवश्यकताएँ
- At least 10 years of experience
- Experience leading growth at a B2B services, lead generation, or sales-led B2B software company
- A track record measured by booked or held sales meetings, rather than ecommerce sales or self-serve signups
- Managed paid media budgets of $50K or more per month across Meta, Google Ads, LinkedIn Ads, and X (Twitter) Ads
- Deep working knowledge of Meta, Google Ads, LinkedIn Ads, and X (Twitter) Ads
- Experience increasing paid spend while maintaining or improving meetings, sales-qualified leads, and customer acquisition cost
- Strong command of funnel metrics, including CAC, stage-by-stage conversion rates, and spend forecasts tied to business outcomes
- Experience managing media buyers or agencies and assessing account structures
- Experience owning offers, lead magnets, and landing pages
- Experience partnering closely with a sales team in a sales-led funnel
- Experience managing an SEO agency or organic growth program
- Experience developing a creative testing process
- Experience hiring and managing a small team, ideally with remote and international members
- Strong HubSpot skills, including lifecycle stages, offline conversion setup, and attribution
- Expertise with GA4
- Advanced AI skills beyond prompting, including building tools with Claude Code or similar platforms, and creating reusable skills or agents, dashboards, and automations
- Strong sense of ownership
- Staffing, recruiting, or outsourcing experience is a plus
- Experience building a brand or thought leadership program alongside performance marketing is a plus
- Experience with CRO testing tools such as VWO and Meta conversion value modeling is a plus
- Availability during U.S. business hours aligned with the client’s time zone
- Availability to work East Coast U.S. hours
- Resume submitted in English as a PDF
- A video submission showcasing relevant skills
लाभ
- Fully remote role
- Full-time schedule aligned with East Coast U.S. hours
- Seat on the leadership team with direct reporting to the CEO
- Opportunity to build and lead an AI-native marketing team
- Opportunity to shape the team and hire its members
- Global, international team environment