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Tapcheck
Tapcheck
51 – 200 Angajați
FinanțeFintechTehnologie HR
Tapcheck este o companie de tehnologie financiară și tehnologie pentru resurse umane, axată pe accesul la salariile câștigate. Platforma sa mobilă le permite angajaților să acceseze înainte de ziua de salariu veniturile pe care le-au câștigat deja, iar fondurile sunt transferate într-un cont bancar sau pe un card Tapcheck Mastercard. Serviciul este conceput pentru a se conecta la sistemele de salarizare și de pontaj, oferindu-le totodată angajatorilor o modalitate de a sprijini flexibilitatea financiară și retenția angajaților. Echipa Tapcheck lucrează la intersecția dintre serviciile financiare, infrastructura de salarizare și tehnologia pentru locul de muncă.
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Locurile de muncă ale companiei

Senior Performance Marketing Manager - Tapcheck Hybrid

Lead Tapcheck’s paid acquisition strategy across Google Ads, Microsoft Ads, and LinkedIn Ads for its on-demand pay platform. Own pipeline growth, conversion optimization, attribution, and revenue efficiency.

USStatele Unite ale AmericiiALAlabamaAZArizonaCACaliforniaCOColoradoFLFloridaIDIdahoILIllinoisLALouisianaMAMassachusettsMIMichiganMOMissouriNVNevadaNHNew HampshireNJNew JerseyNYNew YorkNCCarolina de NordOHOhioOROregonPAPennsylvaniaRIRhode IslandSCCarolina de SudTXTexasUTUtahVAVirginiaWAWashingtonWIWisconsinHibridNormă întreagăSeniorLimbă Obligatorie: englezăMarketing de performanță
SQL

Descriere

  • Lead the inbound paid marketing program from strategic planning through hands-on execution
  • Manage Google Ads and Microsoft Ads as primary drivers of qualified pipeline
  • Increase sales-accepted demos and Opportunities while reducing cost per Opportunity
  • Refine campaign structure, keyword strategy, bidding, budgets, ad messaging, and landing pages
  • Raise Quality Scores, conversion rates, and lead quality through ongoing optimization
  • Improve LinkedIn Ads performance through InMail, audience targeting, waste reduction, and lower-funnel tactics
  • Own conversion-rate optimization for inbound web pages, forms, and offers
  • Conduct iterative experiments with the Demand Generation and Web teams
  • Maintain accurate paid-channel tracking, attribution, and reporting with GA4, Google Tag Manager, Salesforce, and/or HubSpot
  • Produce bi-weekly reports covering goal attainment, insights, lessons learned, and recommendations
  • Work with Demand Generation and RevOps to tie marketing investment to pipeline and revenue
  • Support the rollout of higher-intent inbound channels as the program expands
  • Report to the Senior Director of Growth Marketing

Cerințe

  • At least 7 years of experience managing and optimizing Google Ads and Microsoft Ads in performance-focused environments
  • Demonstrated success improving lead quality and pipeline results across MQL, SQL, Opportunity, and cost-per-Opportunity metrics
  • Advanced capability in campaign analysis, keyword research, bid strategy, and budget allocation
  • Strong website conversion-rate optimization experience, including iterative landing-page and form testing
  • Working knowledge of LinkedIn Ads, including audience planning, bidding, creative experiments, and InMail
  • Experience using Google Analytics 4, Google Tag Manager, and Salesforce and/or HubSpot CRM integrations
  • Experience creating Salesforce reports and dashboards
  • Strong analytical ability to connect channel performance with Lead, MQL, and Opportunity results
  • Able to develop strategy and execute independently with limited supervision
  • Highly organized, detail-focused, and consistent in execution and reporting
  • Strong written and verbal communication skills
  • Must already have authorization to work in the United States without current or future employment-based visa sponsorship
  • B2B performance marketing experience is preferred

Beneficii

  • Flexible paid time off with no accrual limit
  • Ten paid holidays, including Christmas Eve and New Year’s Eve
  • Medical insurance through Blue Cross Blue Shield of Texas with PPO and HDHP options
  • HSA-eligible coverage with an employer contribution
  • MetLife dental and vision insurance
  • Flexible Spending Account
  • Basic life and AD&D insurance
  • Employee Assistance Program
  • 401(k) with a 100% employer match on contributions up to 3% of salary after 90 days
  • Remote and hybrid work options

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