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Tapcheck
Tapcheck
51 – 200 Employees
FinanceFintechHR Tech
Tapcheck is a fintech and HR technology company focused on earned wage access. Its mobile platform enables employees to access wages they have already earned before payday, with funds delivered to a bank account or Tapcheck Mastercard. The service is designed to connect with payroll and timekeeping systems while giving employers a way to support financial flexibility and employee retention. Tapcheck’s team works at the intersection of financial services, payroll infrastructure, and workplace technology.
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Senior Performance Marketing Manager - Tapcheck Hybrid

Lead Tapcheck’s paid acquisition strategy across Google Ads, Microsoft Ads, and LinkedIn Ads for its on-demand pay platform. Own pipeline growth, conversion optimization, attribution, and revenue efficiency.

USUnited StatesALAlabamaAZArizonaCACaliforniaCOColoradoFLFloridaIDIdahoILIllinoisLALouisianaMAMassachusettsMIMichiganMOMissouriNVNevadaNHNew HampshireNJNew JerseyNYNew YorkNCNorth CarolinaOHOhioOROregonPAPennsylvaniaRIRhode IslandSCSouth CarolinaTXTexasUTUtahVAVirginiaWAWashingtonWIWisconsinHybridFull-timeSeniorEnglish RequiredPerformance Marketing
SQL

Description

  • Lead the inbound paid marketing program from strategic planning through hands-on execution
  • Manage Google Ads and Microsoft Ads as primary drivers of qualified pipeline
  • Increase sales-accepted demos and Opportunities while reducing cost per Opportunity
  • Refine campaign structure, keyword strategy, bidding, budgets, ad messaging, and landing pages
  • Raise Quality Scores, conversion rates, and lead quality through ongoing optimization
  • Improve LinkedIn Ads performance through InMail, audience targeting, waste reduction, and lower-funnel tactics
  • Own conversion-rate optimization for inbound web pages, forms, and offers
  • Conduct iterative experiments with the Demand Generation and Web teams
  • Maintain accurate paid-channel tracking, attribution, and reporting with GA4, Google Tag Manager, Salesforce, and/or HubSpot
  • Produce bi-weekly reports covering goal attainment, insights, lessons learned, and recommendations
  • Work with Demand Generation and RevOps to tie marketing investment to pipeline and revenue
  • Support the rollout of higher-intent inbound channels as the program expands
  • Report to the Senior Director of Growth Marketing

Requirements

  • At least 7 years of experience managing and optimizing Google Ads and Microsoft Ads in performance-focused environments
  • Demonstrated success improving lead quality and pipeline results across MQL, SQL, Opportunity, and cost-per-Opportunity metrics
  • Advanced capability in campaign analysis, keyword research, bid strategy, and budget allocation
  • Strong website conversion-rate optimization experience, including iterative landing-page and form testing
  • Working knowledge of LinkedIn Ads, including audience planning, bidding, creative experiments, and InMail
  • Experience using Google Analytics 4, Google Tag Manager, and Salesforce and/or HubSpot CRM integrations
  • Experience creating Salesforce reports and dashboards
  • Strong analytical ability to connect channel performance with Lead, MQL, and Opportunity results
  • Able to develop strategy and execute independently with limited supervision
  • Highly organized, detail-focused, and consistent in execution and reporting
  • Strong written and verbal communication skills
  • Must already have authorization to work in the United States without current or future employment-based visa sponsorship
  • B2B performance marketing experience is preferred

Benefits

  • Flexible paid time off with no accrual limit
  • Ten paid holidays, including Christmas Eve and New Year’s Eve
  • Medical insurance through Blue Cross Blue Shield of Texas with PPO and HDHP options
  • HSA-eligible coverage with an employer contribution
  • MetLife dental and vision insurance
  • Flexible Spending Account
  • Basic life and AD&D insurance
  • Employee Assistance Program
  • 401(k) with a 100% employer match on contributions up to 3% of salary after 90 days
  • Remote and hybrid work options

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