Tapcheck
Tapcheck
Tapcheck एक फिनटेक और एचआर टेक्नोलॉजी कंपनी है, जो अर्जित वेतन तक पहुंच पर केंद्रित है। इसका मोबाइल प्लेटफ़ॉर्म कर्मचारियों को वेतन-दिवस से पहले पहले ही अर्जित वेतन प्राप्त करने की सुविधा देता है, जिसमें धनराशि बैंक खाते या Tapcheck Mastercard में भेजी जाती है। यह सेवा पेरोल और समय-प्रबंधन प्रणालियों से जुड़ने के लिए बनाई गई है और नियोक्ताओं को वित्तीय लचीलापन तथा कर्मचारी बनाए रखने में सहायता करने का माध्यम देती है। Tapcheck की टीम वित्तीय सेवाओं, पेरोल अवसंरचना और कार्यस्थल प्रौद्योगिकी के संगम पर काम करती है।

Senior Performance Marketing Manager - Tapcheck Hybrid

Lead Tapcheck’s paid acquisition strategy across Google Ads, Microsoft Ads, and LinkedIn Ads for its on-demand pay platform. Own pipeline growth, conversion optimization, attribution, and revenue efficiency.

विवरण

  • Lead the inbound paid marketing program from strategic planning through hands-on execution
  • Manage Google Ads and Microsoft Ads as primary drivers of qualified pipeline
  • Increase sales-accepted demos and Opportunities while reducing cost per Opportunity
  • Refine campaign structure, keyword strategy, bidding, budgets, ad messaging, and landing pages
  • Raise Quality Scores, conversion rates, and lead quality through ongoing optimization
  • Improve LinkedIn Ads performance through InMail, audience targeting, waste reduction, and lower-funnel tactics
  • Own conversion-rate optimization for inbound web pages, forms, and offers
  • Conduct iterative experiments with the Demand Generation and Web teams
  • Maintain accurate paid-channel tracking, attribution, and reporting with GA4, Google Tag Manager, Salesforce, and/or HubSpot
  • Produce bi-weekly reports covering goal attainment, insights, lessons learned, and recommendations
  • Work with Demand Generation and RevOps to tie marketing investment to pipeline and revenue
  • Support the rollout of higher-intent inbound channels as the program expands
  • Report to the Senior Director of Growth Marketing

आवश्यकताएँ

  • At least 7 years of experience managing and optimizing Google Ads and Microsoft Ads in performance-focused environments
  • Demonstrated success improving lead quality and pipeline results across MQL, SQL, Opportunity, and cost-per-Opportunity metrics
  • Advanced capability in campaign analysis, keyword research, bid strategy, and budget allocation
  • Strong website conversion-rate optimization experience, including iterative landing-page and form testing
  • Working knowledge of LinkedIn Ads, including audience planning, bidding, creative experiments, and InMail
  • Experience using Google Analytics 4, Google Tag Manager, and Salesforce and/or HubSpot CRM integrations
  • Experience creating Salesforce reports and dashboards
  • Strong analytical ability to connect channel performance with Lead, MQL, and Opportunity results
  • Able to develop strategy and execute independently with limited supervision
  • Highly organized, detail-focused, and consistent in execution and reporting
  • Strong written and verbal communication skills
  • Must already have authorization to work in the United States without current or future employment-based visa sponsorship
  • B2B performance marketing experience is preferred

लाभ

  • Flexible paid time off with no accrual limit
  • Ten paid holidays, including Christmas Eve and New Year’s Eve
  • Medical insurance through Blue Cross Blue Shield of Texas with PPO and HDHP options
  • HSA-eligible coverage with an employer contribution
  • MetLife dental and vision insurance
  • Flexible Spending Account
  • Basic life and AD&D insurance
  • Employee Assistance Program
  • 401(k) with a 100% employer match on contributions up to 3% of salary after 90 days
  • Remote and hybrid work options

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