Twinings — қара, көк, шөптен жасалған, арнайы және денсаулыққа пайдалы шайлардың кең түрін ұсынатын, тарихы терең шай және сусындар компаниясы. Оның өнімдеріне шай пакеттері, жапырақты шайлар, ыстық шоколад, уыт сусындары және арнайы әзірленген сыйлық топтамалары кіреді. Компания онлайн сауда, шай жөніндегі нұсқаулықтар, шеберлік сабақтары және маусымдық сыйлықтар қызметтерін де ұсынады. Азық-түлік пен сусындар, бөлшек сауда және маркетинг салаларында жұмыс істейтін Twinings мұқият іріктелген шикізатты сапаға және өзіндік шай тәжірибелеріне басымдық берумен ұштастырады.
Senior Brand Marketing Manager, Hong Kong & Macau
Lead brand strategy and integrated marketing for Twinings and Ovaltine across Hong Kong and Macau. Own innovation, investment, P&L, consumer insights and distributor partnerships.
Сипаттама
- Lead annual brand and marketing plans for Twinings and Ovaltine, covering brand ambition, growth priorities, portfolio strategy and the three-year outlook.
- Direct consumer, shopper, category, competitor and cultural trend analysis.
- Convert insights into distinctive brand positioning, growth platforms and practical marketing plans.
- Create integrated campaigns spanning advertising, digital, social media, e-commerce, PR, influencer marketing, CRM, experiential activity and in-store activation.
- Manage A&P and brand investment planning, governance and performance tracking; establish KPIs and assess campaign effectiveness and ROI.
- Drive innovation and renovation across Hong Kong and Macau, from opportunity identification and concept development through packaging, pricing, launch planning and post-launch review.
- Define brand, communications and creative standards while evaluating agency and distributor proposals.
- Manage distributor relationships across marketing and commercial priorities, including Joint Business Plans, annual brand calendars, performance reviews, quarterly priorities and launch delivery.
- Represent Hong Kong and Macau with regional and global brand teams, sharing local consumer and market intelligence.
- Develop brand-building capability among the local team, agencies and distributor personnel.
Талаптар
- At least eight years of FMCG experience, including substantial hands-on brand marketing work in Hong Kong food and beverage.
- Direct in-market experience in tea, nutrition, dairy, snacks, confectionery or packaged foods.
- At least eight years of multinational brand management experience with a brand owner.
- Experience owning major brands end to end, managing integrated campaigns and innovation pipelines, and working in distributor-led markets is preferred.
- Ability to turn consumer, shopper and cultural insights into differentiated positioning, compelling communications and sustained brand growth.
- Experience across creative development, digital and social media, media planning, e-commerce, PR, influencer marketing, shopper activation, portfolio management and innovation launches.
- Ability to guide agencies and cross-functional partners from briefing through execution and evaluation.
- Strong understanding of Hong Kong and Macau consumers and FMCG channels, including supermarkets, convenience, e-commerce, traditional trade, specialty food retail and HORECA.
- Full ownership of a brand or category P&L, with strong financial understanding across sales, margin, A&P, trade spend or APTI, budgets, forecasts and ROI.
- Excellent PowerPoint and visual storytelling skills.
- Fluency in spoken and written English and Putonghua, plus fluent Cantonese.
- Ability to read and write both simplified and traditional Chinese.
- Confidence presenting and negotiating with senior stakeholders in English and Putonghua.
- Self-directed and autonomous, with the ability to act as the senior brand-owner presence in a small market team.