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Synchrony
Synchrony
H1B Visa SponsorBankingHealthcareInsurance
Synchrony is a financial services company focused on financing for everyday purchases across healthcare, retail, and business needs. Its CareCredit product provides specialized healthcare financing, while Synchrony Bank supports online savings and banking services alongside retail and healthcare financing. The company also offers business financing solutions through its broader portfolio.
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VP, Platform Commercialization Leader – Diversified and Value and Lifestyle

Synchrony seeks a Vice President to lead commercialization strategy for its Diversified & Value and Lifestyle platform. The role guides product adoption, marketing enablement, client activation, and strategic talent development.

USUnited StatesNYNew York
$150,000 – $250,000 / year
HybridFull-timeSeniorEnglish RequiredVice President

Description

  • Lead the overall commercial strategy for the Diversified & Value and Lifestyle platform
  • Convert platform capabilities, market conditions, client needs, and enterprise priorities into a focused growth agenda
  • Identify ideal client profiles, priority use cases, target industries, and the highest-opportunity segments
  • Define the product go-to-market approach
  • Manage the VPs responsible for Platform Commercialization – Product and Platform Commercialization – Marketing
  • Own the platform’s multiyear commercial strategy, including growth priorities, target results, and capability requirements
  • Develop commercialization strategies, product positioning, and sequencing for specific clients and industries
  • Use market, competitive, client, and portfolio analysis to uncover whitespace and address adoption barriers
  • Turn strategy into roadmaps for product adoption, marketing enablement, sales and client activation, and measurement
  • Coordinate planning across Platform, Product, Growth, Sales and Client teams, Industry leaders, Marketing, Finance, and Analytics
  • Provide direction and coaching to the Product Strategist and Marketing Strategist while aligning their work to shared goals
  • Build business cases and executive recommendations for commercialization investment, resource decisions, and go-to-market adjustments
  • Establish governance and operating routines for evaluating commercial performance and refining strategy
  • Counsel platform leadership on growth opportunities, commercialization choices, and portfolio tradeoffs
  • Lead client presentations and shape commercialization content, messaging, and external communications
  • Produce commercial strategies, use-case frameworks, playbooks, positioning architecture, roadmaps, scorecards, and strategy reviews
  • Increase qualified pipeline, product penetration, adoption, and attributable revenue

Requirements

  • Bachelor’s degree in business, marketing, strategy, finance, economics, or a related discipline; alternatively, a high school diploma or GED with 15 years of relevant experience
  • At least 10 years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing
  • Background leading complex, cross-functional initiatives and influencing senior stakeholders beyond formal reporting lines
  • People management experience, including setting direction and developing high-performing strategic professionals
  • Experience managing client relationships and presenting or selling complex ideas or programs
  • At least 18 years of age
  • High school diploma or equivalent required
  • Willingness to complete drug testing, a background investigation, and fingerprinting during onboarding
  • Ability to meet Section 19 requirements of the Federal Deposit Insurance Act
  • U.S. work authorization required
  • Employment visa sponsorship is unavailable now and in the future
  • Advanced degree preferred
  • Proven ability to connect market opportunities, client needs, product capabilities, and financial results
  • Strong analytical and financial skills, including market sizing, segmentation, business-case creation, prioritization, and performance tracking
  • Enterprise and portfolio strategy expertise
  • Sound commercial judgment and opportunity-prioritization skills
  • Experience with client and industry segmentation
  • Executive communication and influence skills
  • Cross-functional leadership and operating-model design capabilities
  • Analytical problem-solving and disciplined decision-making
  • Talent leadership, coaching, and accountability

Benefits

  • Annual incentive bonus tied to individual and company performance
  • Flexible work model allowing work from home near a Hub or from an office
  • In-person opportunities such as business and team meetings, training, and culture events
  • Inclusive workplace culture with Employee Resource Groups
  • Reasonable accommodations for qualified employees with disabilities

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