Acosta
Acosta
Acosta is a sales and marketing agency serving brands across retail and foodservice. Founded in 1927, the company combines proprietary data, integrated marketing programs, and retail execution services to help clients improve product visibility, reach consumers, and support purchasing decisions across physical stores and online marketplaces. Its work spans the operational and commercial challenges of positioning products in competitive retail environments.

Vice President of Client Business Development

Lead client growth and sales for Acosta’s brand business, with responsibility for CPG relationships and client success. Develop integrated shopper, experiential, digital, and in-store solutions while expanding strategic partnerships.

Description

  • Set sales and client services direction for Acosta’s Brand business, driving revenue, margins, retention, and new business.
  • Develop and convert brand-direct opportunities by building senior relationships with current and prospective CPG clients.
  • Coach and develop teams across sales, business development, account management, client services, and project management.
  • Work with Retail, Operations, Field, Integrated Marketing, Finance, and Shared Services to deliver scalable solutions from sale through execution.
  • Turn client objectives into program plans, timelines, budgets, success measures, and execution requirements.
  • Expand integrated brand offerings across experiential marketing, demonstrations, shopper marketing, digital media, creative, production, roadshows, and related services.
  • Track pipeline, financial results, client satisfaction, and execution quality; find growth opportunities and address risks.
  • Lead escalations for complex client and internal issues involving business, contracts, billing, execution, or cross-functional work.
  • Handle other duties as assigned.

Requirements

  • Bachelor’s degree in Business, Marketing, Sales, Management, or a related area; equivalent experience may be considered.
  • At least 10 years of progressive leadership experience in sales, client services, account leadership, shopper or experiential marketing, retail services, CPG, or a related commercial field.
  • Demonstrated ability to grow revenue, win new business, retain strategic clients, and lead cross-functional teams.
  • Experience with CPG brands, retail partners, shopper marketing, experiential programs, or in-store execution is preferred.
  • Strong interpersonal and advanced writing skills, with close attention to detail.
  • Executive presence and strengths in leadership, negotiation, consultative selling, and strategic account management.
  • Ability to set commercial direction, build a pipeline, close business, and manage revenue and margins.
  • Knowledge of brand marketing, shopper engagement, retail execution, experiential programs, demonstrations, digital, creative, production, and integrated client solutions.
  • Ability to influence teams across sales, client services, operations, finance, field execution, integrated marketing, and project management.
  • Excellent communication, presentation, financial, problem-solving, and stakeholder management skills.
  • Sound organizational judgment and the ability to prioritize, make decisions, and deliver in a fast-paced setting.
  • Able to sit for extended periods, typically six or more hours per day.
  • Able to use a computer, keyboard, and mouse for prolonged periods.
  • Able to lift and carry light items, typically weighing 20 pounds or more.
  • Able to reach, bend, or stoop occasionally to access files or office materials.
  • Able to maintain focus during prolonged desk-based work.
  • Able to follow clear directions.
  • Able to perform repetitive motions throughout the workday.
  • Able to travel as needed.

Benefits

  • Hybrid work arrangement.
  • Travel as needed.

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