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Socure
Socure
501 – 1,000 Employees
H1B Visa SponsorConsultingHealthcareLegal
Socure builds AI-powered digital identity verification and trust solutions that help organizations assess identity risk in real time. Its platform analyzes signals such as email, phone, address, IP, and device data to support customer onboarding, login authentication, account takeover prevention, fraud detection, compliance, and contact center operations. Socure serves organizations across financial services, eCommerce, online gaming, and crypto, helping them verify legitimate users while reducing friction throughout the digital experience.
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Socure Head of Digital Marketing, AI Growth (Hybrid - San Francisco)

Lead Socure’s digital marketing strategy across AI-driven search, paid media, lifecycle marketing, and web growth. Manage teams and cross-functional programs for an identity verification and fraud prevention company.

USUnited StatesCACaliforniaFLFloridaNYNew YorkWAWashington
$230,000 – $260,000 / year
HybridFull-timeLeadEnglish RequiredDigital Marketing
Apollo

Description

  • Set Socure’s digital marketing strategy and execution around AI and marketing agents
  • Manage the digital marketing team and collaborate with cross-functional partners
  • Develop AEO and SEO programs that expand AI-assistant visibility and organic search performance
  • Manage full-funnel campaigns across Google, LinkedIn, Meta, LLM advertising, programmatic, and emerging AI channels
  • Apply AI to audience targeting, creative testing, bid management, and budget allocation
  • Create signal-based lifecycle programs with coordinated handoffs to Sales Development and ABM
  • Develop socure.com into a personalized, adaptive site with conversational routes to demos
  • Run an agentic marketing system that turns market signals into content and campaign materials
  • Implement human review processes for accuracy, brand consistency, and compliance
  • Connect AI visibility, paid media, lifecycle activity, and web engagement to pipeline and bookings through attribution and reporting
  • Build and expand teams covering paid, organic/AEO, lifecycle, and digital operations
  • Coach team members on productive collaboration with AI agents
  • Achieve first-year goals across AI-assistant citations, qualified pipeline contribution, agentic workflows, demo conversion, and team output quality and speed

Requirements

  • At least 10 years of digital marketing experience, including team leadership and ownership of multi-channel budgets
  • Experience in B2B SaaS, fintech, or another complex, high-consideration sales environment is preferred
  • Demonstrated experience creating AEO/GEO programs and tracking AI-assistant visibility
  • Advanced paid media expertise across Google, LinkedIn, and programmatic channels
  • Practical experience testing AI-native advertising formats
  • Experience developing agentic or AI-led lifecycle and personalization programs
  • Experience with marketing automation, CDPs or intent data, enrichment, and orchestration
  • Experience launching personalized or adaptive web experiences and managing structured testing programs
  • Working knowledge of LLMs, agent frameworks, workflow automation, AEO tools, and enrichment platforms
  • Ability to independently develop a functional AI prototype
  • Strong analytical and marketing attribution capabilities
  • Sound judgment regarding brand standards, accuracy, compliance, and privacy in AI-generated content and automated decisions
  • Ability to develop employees and lead teams through changes in working practices
  • Experience marketing to banks, fintech companies, or other regulated industries is a plus
  • Experience with Salesforce, Marketo, 6sense, Clay, Apollo, AirOps, Ahrefs, or Mixpanel is a plus
  • A public portfolio or body of work in AEO or agentic marketing is a plus
  • Generally reside within 45 miles of a Socure U.S. talent hub for this hybrid position
  • Authorized to work in the country where the position is based

Benefits

  • Equity participation
  • Annual bonus or commission opportunity
  • Benefits included in the total rewards package
  • Hybrid working arrangement, with flexibility determined by the manager and team
  • Executive support and sponsorship
  • A team equipped to act quickly
  • Opportunity to create new capabilities
  • Equal employment opportunity
  • Accommodations available during the hiring process

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