Socure dezvoltă soluții de verificare a identității digitale și de consolidare a încrederii, bazate pe inteligență artificială, care ajută organizațiile să evalueze riscul de identitate în timp real. Platforma sa analizează semnale precum datele de e-mail, telefon, adresă, IP și dispozitiv pentru a sprijini integrarea clienților, autentificarea la conectare, prevenirea preluării conturilor, detectarea fraudelor, conformitatea și operațiunile centrelor de contact. Socure deservește organizații din servicii financiare, comerț electronic, jocuri online și criptomonede, ajutându-le să verifice utilizatorii legitimi și să reducă fricțiunile pe parcursul experienței digitale.
Socure Head of Digital Marketing, AI Growth (Hybrid - San Francisco)
Lead Socure’s digital marketing strategy across AI-driven search, paid media, lifecycle marketing, and web growth. Manage teams and cross-functional programs for an identity verification and fraud prevention company.
Descriere
- Set Socure’s digital marketing strategy and execution around AI and marketing agents
- Manage the digital marketing team and collaborate with cross-functional partners
- Develop AEO and SEO programs that expand AI-assistant visibility and organic search performance
- Manage full-funnel campaigns across Google, LinkedIn, Meta, LLM advertising, programmatic, and emerging AI channels
- Apply AI to audience targeting, creative testing, bid management, and budget allocation
- Create signal-based lifecycle programs with coordinated handoffs to Sales Development and ABM
- Develop socure.com into a personalized, adaptive site with conversational routes to demos
- Run an agentic marketing system that turns market signals into content and campaign materials
- Implement human review processes for accuracy, brand consistency, and compliance
- Connect AI visibility, paid media, lifecycle activity, and web engagement to pipeline and bookings through attribution and reporting
- Build and expand teams covering paid, organic/AEO, lifecycle, and digital operations
- Coach team members on productive collaboration with AI agents
- Achieve first-year goals across AI-assistant citations, qualified pipeline contribution, agentic workflows, demo conversion, and team output quality and speed
Cerințe
- At least 10 years of digital marketing experience, including team leadership and ownership of multi-channel budgets
- Experience in B2B SaaS, fintech, or another complex, high-consideration sales environment is preferred
- Demonstrated experience creating AEO/GEO programs and tracking AI-assistant visibility
- Advanced paid media expertise across Google, LinkedIn, and programmatic channels
- Practical experience testing AI-native advertising formats
- Experience developing agentic or AI-led lifecycle and personalization programs
- Experience with marketing automation, CDPs or intent data, enrichment, and orchestration
- Experience launching personalized or adaptive web experiences and managing structured testing programs
- Working knowledge of LLMs, agent frameworks, workflow automation, AEO tools, and enrichment platforms
- Ability to independently develop a functional AI prototype
- Strong analytical and marketing attribution capabilities
- Sound judgment regarding brand standards, accuracy, compliance, and privacy in AI-generated content and automated decisions
- Ability to develop employees and lead teams through changes in working practices
- Experience marketing to banks, fintech companies, or other regulated industries is a plus
- Experience with Salesforce, Marketo, 6sense, Clay, Apollo, AirOps, Ahrefs, or Mixpanel is a plus
- A public portfolio or body of work in AEO or agentic marketing is a plus
- Generally reside within 45 miles of a Socure U.S. talent hub for this hybrid position
- Authorized to work in the country where the position is based
Beneficii
- Equity participation
- Annual bonus or commission opportunity
- Benefits included in the total rewards package
- Hybrid working arrangement, with flexibility determined by the manager and team
- Executive support and sponsorship
- A team equipped to act quickly
- Opportunity to create new capabilities
- Equal employment opportunity
- Accommodations available during the hiring process