Nestle
Nestle
Nestle is a Swiss multinational food and beverage company with a broad portfolio spanning coffee, bottled water, dairy products, infant nutrition, confectionery, frozen foods, and pet care. Its products reach consumers worldwide through retail and foodservice channels, supported by large-scale manufacturing and supply-chain operations. On a job aggregator, Nestle’s profile is relevant to candidates exploring opportunities across food and beverage, manufacturing, and logistics, as well as work connected to nutrition, health, and wellness initiatives.

Senior Channel Manager at Nestlé – Petaling Jaya

Senior Channel Manager shaping channel strategies, commercial plans, and in-store solutions for Nestlé’s food and beverage business in Malaysia. The role focuses on shopper, customer, category, and sales growth.

Description

  • Create channel strategies and define the market picture of success.
  • Lead end-to-end channel solutions that address shopper and customer needs.
  • Prioritize channels within category strategies using shopper and customer insights.
  • Build Channel MBS and Category Channel plans aligned with market strategy.
  • Develop channel-level commercial propositions for designated categories.
  • Manage PTE investment and channel profitability to support growth.
  • Partner with Category teams on SRM that meets retailer, shopper, and consumer expectations.
  • Recommend channel initiatives, oversee implementation, and evaluate in-store effectiveness.
  • Provide shopper, promotion, competitor, and pricing insights for Integrated Commercial Planning.
  • Pursue multi-category and regional opportunities with Category and Sales teams.
  • Deliver the Channel plan and create channel category selling stories for customers.
  • Embed the Channel wheel in commercial planning and define category success by channel.
  • Support the I2L NPD Process with commercially aligned business cases and future-growth initiatives.
  • Define recommended in-store success standards and solutions, then support implementation and ongoing review.
  • Monitor and communicate channel trends, developments, initiatives, and competitive actions and assess their impact on Nestlé categories and brands.
  • Partner with Customer & Sales Planning to develop channel strategy under the Nestlé Commercial Framework.

Requirements

  • Bachelor’s degree in business administration, marketing, finance, or a related discipline.
  • At least eight years of experience in trade marketing or sales.
  • Demonstrated success in a customer-facing role, including but not limited to key accounts.
  • Understanding of customers and field sales processes.

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