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Beautiful Destinations
Beautiful Destinations
11 – 50 Employees
ConsultingFood & BeverageTravel
Beautiful Destinations is a travel-focused strategy and content creation agency that helps brands connect with audiences through social media, storytelling, and campaign development. The company draws on a large online travel community to produce marketing work for prominent travel organizations, including Turkish Airlines and the Saudi Tourism Authority, while also working across related sectors such as food and beverage.
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Senior Social Creative Lead

Lead always-on social creative for Beautiful Destinations, shaping brand voices, formats and creator-led content for global travel and hospitality clients. The company reaches more than 50 million travelers.

GBUnited KingdomRemoteFull-timeSeniorEnglish RequiredCreative Strategist

Description

  • Set the creative direction for social client work, reporting to the Chief Business Officer.
  • Lead organic and paid social creative for a growing portfolio of global travel and hospitality brands.
  • Define each brand’s social voice, creative franchises, formats and hooks.
  • Develop tailored social playbooks for each brand.
  • Write attention-grabbing hooks and copy for the first three seconds of content.
  • Present and pitch social concepts in new business meetings, project kickoffs and pre-production.
  • Brief and select creators for projects, planning creator needs in advance.
  • Review edits each day to ensure they meet the brief, brand standards and social best practices.
  • Attend selected shoots and provide creative direction as needed.
  • Oversee several productions at the same time.
  • Bring current trends, formats and platform behavior to the team.
  • Promote adoption of the social playbook across the company.
  • Use AI and emerging tools to explore concepts, work efficiently and produce social content at scale.
  • Lead creative development while building systems that help the creator network deliver at scale.

Requirements

  • About 8–12 years in social creative, with accomplishments valued over an exact year count.
  • Experience as a creative director, associate creative director or social creative lead ready for a larger role.
  • Strong command of current social trends, hooks, formats and platform changes.
  • Background leading creative for always-on brand social accounts or retainers.
  • Ability to adapt a brand’s tone of voice for social content.
  • Ability to develop creative franchises and formats others can use.
  • Confidence leading client discussions and presentations.
  • Ability to work quickly across time zones while managing multiple brands.
  • Experience applying AI and other new tools to improve creative work, with results to show.
  • Experience in a social-first or independent creative agency, an in-house social studio, a platform such as TikTok or Meta, or as a social content creator.
  • Travel experience is helpful but not required.
  • Strong point of view and knowledge of effective video hooks in the first three seconds.

Benefits

  • Fully remote work.
  • Lead social creative for prominent travel brands.
  • Set creative standards across major travel brands.
  • See ideas go live every week.
  • Collaborate with a global network of more than 500 creators, filmmakers and storytellers.
  • Access an AI-enabled content platform and emerging creative tools.
  • Work with global travel and hospitality brands, tourism boards and hotel groups.
  • Direct shoots creatively and oversee productions at scale.

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