Beautiful Destinations sayohat yo‘nalishiga ixtisoslashgan strategiya va kontent yaratish agentligidir. Kompaniya ijtimoiy tarmoqlar, hikoya qilish va kampaniyalarni ishlab chiqish orqali brendlarga auditoriyalar bilan aloqa o‘rnatishga yordam beradi. U katta onlayn sayohat hamjamiyatidan foydalanib, Turkish Airlines va Saudiya Turizm boshqarmasi kabi yirik sayyohlik tashkilotlari uchun marketing ishlarini amalga oshiradi, shuningdek, oziq-ovqat va ichimliklar kabi turdosh sohalarda ham faoliyat yuritadi.
Senior Social Creative Lead
Lead always-on social creative for Beautiful Destinations, shaping brand voices, formats and creator-led content for global travel and hospitality clients. The company reaches more than 50 million travelers.
Tavsif
- Set the creative direction for social client work, reporting to the Chief Business Officer.
- Lead organic and paid social creative for a growing portfolio of global travel and hospitality brands.
- Define each brand’s social voice, creative franchises, formats and hooks.
- Develop tailored social playbooks for each brand.
- Write attention-grabbing hooks and copy for the first three seconds of content.
- Present and pitch social concepts in new business meetings, project kickoffs and pre-production.
- Brief and select creators for projects, planning creator needs in advance.
- Review edits each day to ensure they meet the brief, brand standards and social best practices.
- Attend selected shoots and provide creative direction as needed.
- Oversee several productions at the same time.
- Bring current trends, formats and platform behavior to the team.
- Promote adoption of the social playbook across the company.
- Use AI and emerging tools to explore concepts, work efficiently and produce social content at scale.
- Lead creative development while building systems that help the creator network deliver at scale.
Talablar
- About 8–12 years in social creative, with accomplishments valued over an exact year count.
- Experience as a creative director, associate creative director or social creative lead ready for a larger role.
- Strong command of current social trends, hooks, formats and platform changes.
- Background leading creative for always-on brand social accounts or retainers.
- Ability to adapt a brand’s tone of voice for social content.
- Ability to develop creative franchises and formats others can use.
- Confidence leading client discussions and presentations.
- Ability to work quickly across time zones while managing multiple brands.
- Experience applying AI and other new tools to improve creative work, with results to show.
- Experience in a social-first or independent creative agency, an in-house social studio, a platform such as TikTok or Meta, or as a social content creator.
- Travel experience is helpful but not required.
- Strong point of view and knowledge of effective video hooks in the first three seconds.
Imtiyozlar
- Fully remote work.
- Lead social creative for prominent travel brands.
- Set creative standards across major travel brands.
- See ideas go live every week.
- Collaborate with a global network of more than 500 creators, filmmakers and storytellers.
- Access an AI-enabled content platform and emerging creative tools.
- Work with global travel and hospitality brands, tourism boards and hotel groups.
- Direct shoots creatively and oversee productions at scale.