Paired
Paired
Paired is a strategic talent recruitment company that helps businesses build global teams by sourcing, vetting, and presenting overseas candidates. Its placement work spans roles from administrative support and executive positions to opportunities in marketing, engineering, and sales. By managing key parts of the hiring process, Paired aims to give companies access to qualified international talent while supporting more cost-effective workforce growth.

Performance Creative Strategist, Direct-to-Consumer

Develop direct-response Meta and Instagram advertising for a direct-to-consumer company. Create consumer-focused concepts and produce around 50 ad concepts each month.

Description

  • Develop concept plans that move from audience personas and angles through research to ad concepts.
  • Use advertising databases to investigate consumer pain points and desires.
  • Create around 50 concepts each month.
  • Produce batches of direct-response Meta and Instagram ads optimized for clicks and conversions.
  • Attend the team’s weekly Monday meeting at 3 PM CET.

Requirements

  • Have managed at least $50,000 in ad spend.
  • Bring approximately 6–12 months of experience as a creative strategist.
  • Have a direct-response or direct-to-consumer paid media background, beyond brand or aesthetic creative.
  • Experience with health, wellness, or supplement brands is a plus.
  • Familiarity with aggressive direct-response advertisers such as IM8 or Gruntz is a plus.
  • Take a performance-led approach rather than focusing on aesthetics.
  • Understand consumer psychology, including pain points, desires, and buying triggers.
  • Be collaborative and suited to a relaxed, accountable team culture.

Benefits

  • Monthly salary of $4,000–$6,000.
  • Fully remote work.
  • Flexible hours, with availability required for the Monday meeting at 3 PM CET.

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