Conduent
Conduent
Conduent je podjetje B2B SaaS, usmerjeno v poslovne uporabnike, ustanovljeno leta 2017. Z več kot 10.000 zaposlenimi deluje v sektorju poslovne tehnologije ter ponuja okolje za strokovnjake, ki raziskujejo kariero na področju obsežne programske opreme in poslovnih operacij.

Senior Enterprise Marketing Manager

Lead go-to-market strategy, integrated campaigns, and sales enablement for Conduent’s enterprise services. Grow pipeline, acquire customers, and expand existing accounts.

Opis

  • Shape and deliver go-to-market strategies around growth priorities, key accounts, industries, solutions, and buyer needs.
  • Turn portfolio strategy and market opportunities into coordinated marketing plans.
  • Direct account segmentation and targeting.
  • Build marketing plans, activation schedules, communication cadences, and targeted programs.
  • Support customer acquisition, growth within existing accounts, and progress on high-value opportunities.
  • Craft buyer-focused solution positioning, value propositions, messaging frameworks, and business narratives.
  • Define buyer personas and align solution value with industries, use cases, decision criteria, and buyer journey stages.
  • Keep enterprise and solution messaging consistent across marketing, sales, and customer interactions.
  • Oversee the creation, upkeep, and governance of enterprise, solution, and sales enablement content.
  • Create client-facing materials, including presentations, fact sheets, sell sheets, thought leadership, success stories, videos, demos, microsites, and digital content.
  • Build sales resources such as messaging guides, battlecards, competitive tools, objection-handling materials, buyer guidance, case studies, and value proposition frameworks.
  • Provide sales and account teams with tailored content and tools.
  • Plan and deliver coordinated campaigns across email, digital, paid media, webinars, direct mail, sales outreach, and events.
  • Manage campaigns from strategy and segmentation through execution, measurement, and refinement.
  • Coordinate marketing and sales activation, including event follow-up.
  • Set performance measures and report on pipeline, conversion, opportunity progression, velocity, and ROI.
  • Use performance data to recommend changes to targeting, messaging, content, channel mix, campaign design, and resource allocation.
  • Work with Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing.
  • Set clear ownership, workflows, timelines, approvals, and handoffs.
  • Bring market, buyer, account, and field insights into strategy and investment decisions.
  • Ensure teams deliver, adopt, measure, and continually improve marketing programs.

Zahteve

  • Bachelor’s degree in Marketing, Business, Communications, or a related area, or equivalent professional experience.
  • At least 10 years in enterprise, product, solution, or field marketing, demand generation, account-based marketing, or a related discipline.
  • Track record of developing and delivering go-to-market strategies and integrated marketing programs.
  • Strong background in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement.
  • Experience partnering with sales and business leaders to grow pipeline, acquire customers, expand accounts, and advance opportunities.
  • Demonstrated ability to develop and deliver integrated campaigns across multiple channels.
  • Strong analytical ability, including translating marketing performance data into practical business recommendations.
  • Experience tracking marketing-sourced and influenced pipeline, campaign results, conversion, and ROI.
  • Skilled at cross-functional leadership and stakeholder management.
  • Excellent communication, presentation, project management, and organizational abilities.
  • Able to manage multiple priorities and initiatives in a fast-paced, complex enterprise setting.

Ugodnosti

  • Work remotely from home.
  • Health and welfare benefits, including health insurance coverage.
  • Optional dental and vision programs.
  • Life and disability insurance.
  • Retirement savings plan.
  • Employee discounts on merchandise, services, travel, and more.
  • Career development opportunities.
  • Paid training.
  • Paid time off, including vacation and/or sick time.
  • Paid holidays.
  • Positive work environment.
  • Culture centered on diversity and inclusion.
  • Bonus or incentive eligibility, depending on business needs.

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