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Senior Enterprise Marketing Manager
Lead go-to-market strategy, integrated campaigns, and sales enablement for Conduent’s enterprise services. Grow pipeline, acquire customers, and expand existing accounts.
विवरण
- Shape and deliver go-to-market strategies around growth priorities, key accounts, industries, solutions, and buyer needs.
- Turn portfolio strategy and market opportunities into coordinated marketing plans.
- Direct account segmentation and targeting.
- Build marketing plans, activation schedules, communication cadences, and targeted programs.
- Support customer acquisition, growth within existing accounts, and progress on high-value opportunities.
- Craft buyer-focused solution positioning, value propositions, messaging frameworks, and business narratives.
- Define buyer personas and align solution value with industries, use cases, decision criteria, and buyer journey stages.
- Keep enterprise and solution messaging consistent across marketing, sales, and customer interactions.
- Oversee the creation, upkeep, and governance of enterprise, solution, and sales enablement content.
- Create client-facing materials, including presentations, fact sheets, sell sheets, thought leadership, success stories, videos, demos, microsites, and digital content.
- Build sales resources such as messaging guides, battlecards, competitive tools, objection-handling materials, buyer guidance, case studies, and value proposition frameworks.
- Provide sales and account teams with tailored content and tools.
- Plan and deliver coordinated campaigns across email, digital, paid media, webinars, direct mail, sales outreach, and events.
- Manage campaigns from strategy and segmentation through execution, measurement, and refinement.
- Coordinate marketing and sales activation, including event follow-up.
- Set performance measures and report on pipeline, conversion, opportunity progression, velocity, and ROI.
- Use performance data to recommend changes to targeting, messaging, content, channel mix, campaign design, and resource allocation.
- Work with Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing.
- Set clear ownership, workflows, timelines, approvals, and handoffs.
- Bring market, buyer, account, and field insights into strategy and investment decisions.
- Ensure teams deliver, adopt, measure, and continually improve marketing programs.
आवश्यकताएँ
- Bachelor’s degree in Marketing, Business, Communications, or a related area, or equivalent professional experience.
- At least 10 years in enterprise, product, solution, or field marketing, demand generation, account-based marketing, or a related discipline.
- Track record of developing and delivering go-to-market strategies and integrated marketing programs.
- Strong background in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement.
- Experience partnering with sales and business leaders to grow pipeline, acquire customers, expand accounts, and advance opportunities.
- Demonstrated ability to develop and deliver integrated campaigns across multiple channels.
- Strong analytical ability, including translating marketing performance data into practical business recommendations.
- Experience tracking marketing-sourced and influenced pipeline, campaign results, conversion, and ROI.
- Skilled at cross-functional leadership and stakeholder management.
- Excellent communication, presentation, project management, and organizational abilities.
- Able to manage multiple priorities and initiatives in a fast-paced, complex enterprise setting.
लाभ
- Work remotely from home.
- Health and welfare benefits, including health insurance coverage.
- Optional dental and vision programs.
- Life and disability insurance.
- Retirement savings plan.
- Employee discounts on merchandise, services, travel, and more.
- Career development opportunities.
- Paid training.
- Paid time off, including vacation and/or sick time.
- Paid holidays.
- Positive work environment.
- Culture centered on diversity and inclusion.
- Bonus or incentive eligibility, depending on business needs.
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