Conduent
Conduent
„Conduent“ – 2017 m. įkurta B2B SaaS įmonė, orientuota į stambias įmones. Turėdama daugiau nei 10 000 darbuotojų, ji veikia įmonių technologijų sektoriuje ir suteikia galimybių specialistams, besidomintiems karjera didelės apimties programinės įrangos bei verslo operacijų srityse.

Senior Enterprise Marketing Manager

Lead go-to-market strategy, integrated campaigns, and sales enablement for Conduent’s enterprise services. Grow pipeline, acquire customers, and expand existing accounts.

Aprašymas

  • Shape and deliver go-to-market strategies around growth priorities, key accounts, industries, solutions, and buyer needs.
  • Turn portfolio strategy and market opportunities into coordinated marketing plans.
  • Direct account segmentation and targeting.
  • Build marketing plans, activation schedules, communication cadences, and targeted programs.
  • Support customer acquisition, growth within existing accounts, and progress on high-value opportunities.
  • Craft buyer-focused solution positioning, value propositions, messaging frameworks, and business narratives.
  • Define buyer personas and align solution value with industries, use cases, decision criteria, and buyer journey stages.
  • Keep enterprise and solution messaging consistent across marketing, sales, and customer interactions.
  • Oversee the creation, upkeep, and governance of enterprise, solution, and sales enablement content.
  • Create client-facing materials, including presentations, fact sheets, sell sheets, thought leadership, success stories, videos, demos, microsites, and digital content.
  • Build sales resources such as messaging guides, battlecards, competitive tools, objection-handling materials, buyer guidance, case studies, and value proposition frameworks.
  • Provide sales and account teams with tailored content and tools.
  • Plan and deliver coordinated campaigns across email, digital, paid media, webinars, direct mail, sales outreach, and events.
  • Manage campaigns from strategy and segmentation through execution, measurement, and refinement.
  • Coordinate marketing and sales activation, including event follow-up.
  • Set performance measures and report on pipeline, conversion, opportunity progression, velocity, and ROI.
  • Use performance data to recommend changes to targeting, messaging, content, channel mix, campaign design, and resource allocation.
  • Work with Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing.
  • Set clear ownership, workflows, timelines, approvals, and handoffs.
  • Bring market, buyer, account, and field insights into strategy and investment decisions.
  • Ensure teams deliver, adopt, measure, and continually improve marketing programs.

Reikalavimai

  • Bachelor’s degree in Marketing, Business, Communications, or a related area, or equivalent professional experience.
  • At least 10 years in enterprise, product, solution, or field marketing, demand generation, account-based marketing, or a related discipline.
  • Track record of developing and delivering go-to-market strategies and integrated marketing programs.
  • Strong background in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement.
  • Experience partnering with sales and business leaders to grow pipeline, acquire customers, expand accounts, and advance opportunities.
  • Demonstrated ability to develop and deliver integrated campaigns across multiple channels.
  • Strong analytical ability, including translating marketing performance data into practical business recommendations.
  • Experience tracking marketing-sourced and influenced pipeline, campaign results, conversion, and ROI.
  • Skilled at cross-functional leadership and stakeholder management.
  • Excellent communication, presentation, project management, and organizational abilities.
  • Able to manage multiple priorities and initiatives in a fast-paced, complex enterprise setting.

Privalumai

  • Work remotely from home.
  • Health and welfare benefits, including health insurance coverage.
  • Optional dental and vision programs.
  • Life and disability insurance.
  • Retirement savings plan.
  • Employee discounts on merchandise, services, travel, and more.
  • Career development opportunities.
  • Paid training.
  • Paid time off, including vacation and/or sick time.
  • Paid holidays.
  • Positive work environment.
  • Culture centered on diversity and inclusion.
  • Bonus or incentive eligibility, depending on business needs.

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