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Synchrony
Synchrony
Sponsor pentru viza H1BAsigurăriAsistență medicalăServicii bancare
Synchrony este o companie de servicii financiare axată pe finanțarea cumpărăturilor de zi cu zi în domeniul sănătății, al comerțului cu amănuntul și al nevoilor de afaceri. Produsul său CareCredit oferă finanțare specializată pentru servicii medicale, în timp ce Synchrony Bank asigură servicii de economisire și servicii bancare online, precum și finanțare pentru retail și sectorul medical. Compania oferă, de asemenea, soluții de finanțare pentru afaceri prin portofoliul său extins.
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VP Home & Auto Platform Commercialization Leader

Synchrony executive responsible for Home & Auto platform commercialization, client segmentation, go-to-market planning, adoption, pipeline growth, and revenue performance.

USStatele Unite ale AmericiiCTConnecticutNYNew York
150.000 $ – 250.000 $ / an
HibridNormă întreagăSeniorLimbă Obligatorie: englezăVicepreședinte

Descriere

  • Shape the overarching commercial strategy for Synchrony’s Home & Auto platform
  • Convert platform capabilities, market conditions, client needs, and enterprise priorities into a focused growth plan
  • Define ideal client profiles, archetypes, priority use cases, target industries, and segments in partnership with Growth
  • Establish the go-to-market approach for platform products
  • Lead the VP of Platform Commercialization for Product and the VP of Platform Commercialization for Marketing
  • Maintain the platform’s multiyear commercial strategy, growth priorities, target outcomes, and capability requirements
  • Develop client- and industry-specific commercialization strategies, including product positioning and sequencing
  • Analyze market, competitive, client, and portfolio insights to uncover whitespace opportunities and adoption obstacles
  • Turn strategy into a prioritized roadmap spanning product adoption, marketing enablement, sales and client activation, and measurement
  • Direct cross-functional planning across Platform, Product, Growth, Sales and Client teams, Industry leaders, Marketing, Finance, and Analytics
  • Set priorities for the Product Strategist and Marketing Strategist while coaching and integrating their work
  • Build business cases and executive recommendations for investments, resource allocation, and go-to-market adjustments
  • Establish governance and operating cadences for reviewing commercial performance and refining strategy
  • Counsel platform leaders on growth opportunities, commercialization choices, and portfolio tradeoffs
  • Lead client presentations and oversee commercial enablement content, messaging, and market communications
  • Produce commercial strategies, client profiles, commercialization playbooks, positioning frameworks, roadmaps, performance scorecards, and strategy reviews
  • Increase qualified pipeline, product penetration, adoption, revenue, market readiness, and cross-functional execution

Cerințe

  • Bachelor’s degree in business, marketing, strategy, finance, economics, or a related discipline; alternatively, a high school diploma or GED with 15 years of related experience
  • At least 10 years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing
  • Background leading complex cross-functional initiatives and influencing senior stakeholders without depending solely on formal authority
  • Experience managing people and developing high-performing strategic professionals
  • Experience managing client relationships, including presenting or selling complex ideas and programs
  • Ability and willingness to travel for business as needed
  • Strong analytical and financial capabilities, including market sizing, segmentation, business-case creation, prioritization, and performance measurement
  • Authorization to work in the United States; employment visa sponsorship is unavailable
  • At least 18 years of age
  • High school diploma or equivalent
  • Willingness to complete a drug test, background investigation, and fingerprinting during onboarding
  • Ability to meet the requirements of Section 19 of the Federal Deposit Insurance Act
  • Advanced degree preferred
  • New hires and internal employees must meet applicable time-in-position, performance, and manager-approval requirements when applying for other roles

Beneficii

  • Annual bonus tied to individual and company performance
  • Flexible work options, including working from home near a Hub or from an office
  • In-person business or team meetings, training, and culture events at the nearest Hub
  • Inclusive workplace culture and Employee Resource Groups
  • Reasonable accommodations for applicants and employees with disabilities

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