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Cloudinary
Cloudinary
201 – 500 Angajați
Sponsor pentru viza H1BAPIComerț electronicSaaS
Cloudinary oferă o platformă media în cloud pentru companii și dezvoltatori, destinată gestionării, transformării și distribuirii imaginilor și videoclipurilor la scară largă. Produsele sale combină gestionarea activelor digitale, API-uri media programabile, automatizarea fluxurilor de lucru cu puțin cod și inteligența artificială generativă pentru a sprijini operațiunile de conținut, a eficientiza producția și a optimiza experiențele digitale. Cloudinary deservește organizații din sectoare precum media și divertisment, retail și comerț electronic, oferind integrări concepute pentru a se potrivi unei game largi de stive tehnologice. Platforma companiei este utilizată de peste 2 milioane de dezvoltatori și 10.000 de întreprinderi.
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Locurile de muncă ale companiei

Director of Growth Marketing

Lead developer-focused growth marketing for Cloudinary’s Image and Video API platform, owning acquisition, experimentation, and funnel performance. Drive revenue and pipeline growth across self-service and enterprise marketing motions.

USStatele Unite ale AmericiiNYNew YorkRemoteNormă întreagăLiderLimbă Obligatorie: englezăDirector de marketing

Descriere

  • Lead Growth Marketing strategy and execution across the self-service PLG funnel, from acquisition through qualified pipeline and new paying accounts
  • Define the growth portfolio and allocate budget, talent, and experimentation capacity across paid acquisition, SEO, GEO/AEO and AI discovery, tools and content, CRO, and lifecycle campaigns
  • Build and scale owned acquisition assets such as programmatic and product-led content, free tools, guides, glossaries, landing pages, and emerging agent-friendly discovery surfaces
  • Lead a data-driven experimentation program covering hypotheses, success criteria, test prioritization, stop-or-scale decisions, and repeatable playbooks
  • Own performance reporting and measurement while partnering with Data, RevOps, Product, and Sales on funnel definitions, data discrepancies, attribution guardrails, and lead-to-revenue maturity
  • Manage Growth Marketing ROI by developing CFO-ready investment cases, separating attributed revenue from influenced value and leading indicators, and recommending capital allocation
  • Manage and develop a lean team of employees and specialist contractors by designing pod structures, hiring plans, operating processes, quality controls, and AI-enabled workflows
  • Align senior stakeholders across Product, Web, Content, Design, Sales, RevOps, Finance, and executive leadership
  • Represent Growth Marketing in weekly leadership reviews and executive forums, communicating results, risks, required decisions, and priorities
  • Operate Cloudinary’s integrated Growth Marketing engine across self-service and enterprise motions to create demand, improve conversion, build owned acquisition surfaces, and translate investment into revenue and pipeline outcomes

Cerințe

  • 10+ years of experience in B2B SaaS growth, demand generation, PLG, or performance marketing, combining strategic leadership with hands-on execution for developer audiences
  • A results-oriented approach, strong technical understanding of developers, and a rigorous grasp of both human developer and AI agent audiences
  • Proven ownership of integrated growth across paid, organic, lifecycle, CRO, and content or product-led acquisition, with sound judgment about where to apply each lever
  • Strong command of SaaS funnel analytics, attribution, cohort analysis, conversion metrics, budget modeling, and executive-level ROI communication
  • Hands-on expertise in performance marketing and organic acquisition, with working fluency in technical SEO, AI search and discovery, web experimentation, and marketing automation
  • Experience building high-velocity experimentation systems and working through ambiguity, imperfect data, and rapidly changing product or market conditions
  • Exceptional cross-functional leadership with the ability to align senior stakeholders and collaborate credibly with Product, Engineering, Data, Finance, Sales, and creative teams
  • A practical AI-first operating approach that uses automation and agents to accelerate research, content, analysis, and operational throughput while preserving quality and commercial judgment
  • Experience with developer-facing, API, media technology, infrastructure, or technically complex SaaS products preferred
  • Experience scaling free tools, programmatic content, marketplaces, or other owned acquisition products into measurable commercial value preferred
  • Experience leading distributed employees, agencies, and contractor teams across multiple specialist disciplines preferred
  • Experience in online marketing that drives registrations

Beneficii

  • Work with advanced technology
  • Collaborate with highly skilled colleagues
  • Medical, dental, and vision coverage fully sponsored for employees and their families
  • Company contributions to an HSA
  • 401(k) matching program
  • Comprehensive vacation and wellness policy
  • Annual professional development stipend
  • Catered lunches or a food stipend

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