Cloudinary бизнеске және әзірлеушілерге кескіндер мен бейнелерді ауқымды түрде басқаруға, түрлендіруге және жеткізуге мүмкіндік беретін бұлтқа негізделген медиа платформаны ұсынады. Оның өнімдері цифрлық активтерді басқаруды, бағдарламаланатын медиа API интерфейстерін, аз кодты жұмыс үдерістерін автоматтандыруды және генеративті жасанды интеллектіні біріктіріп, контент операцияларын қолдауға, өндірісті оңтайландыруға және цифрлық тәжірибелерді жақсартуға көмектеседі. Cloudinary медиа және ойын-сауық, бөлшек сауда және электрондық коммерция сияқты салалардағы ұйымдарға қызмет көрсетеді әрі әртүрлі технологиялық стектерге бейімделген интеграцияларды ұсынады. Компания платформасын 2 миллионнан астам әзірлеуші мен 10 000 кәсіпорын пайдаланады.
Director of Growth Marketing
Lead developer-focused growth marketing for Cloudinary’s Image and Video API platform, owning acquisition, experimentation, and funnel performance. Drive revenue and pipeline growth across self-service and enterprise marketing motions.
Сипаттама
- Lead Growth Marketing strategy and execution across the self-service PLG funnel, from acquisition through qualified pipeline and new paying accounts
- Define the growth portfolio and allocate budget, talent, and experimentation capacity across paid acquisition, SEO, GEO/AEO and AI discovery, tools and content, CRO, and lifecycle campaigns
- Build and scale owned acquisition assets such as programmatic and product-led content, free tools, guides, glossaries, landing pages, and emerging agent-friendly discovery surfaces
- Lead a data-driven experimentation program covering hypotheses, success criteria, test prioritization, stop-or-scale decisions, and repeatable playbooks
- Own performance reporting and measurement while partnering with Data, RevOps, Product, and Sales on funnel definitions, data discrepancies, attribution guardrails, and lead-to-revenue maturity
- Manage Growth Marketing ROI by developing CFO-ready investment cases, separating attributed revenue from influenced value and leading indicators, and recommending capital allocation
- Manage and develop a lean team of employees and specialist contractors by designing pod structures, hiring plans, operating processes, quality controls, and AI-enabled workflows
- Align senior stakeholders across Product, Web, Content, Design, Sales, RevOps, Finance, and executive leadership
- Represent Growth Marketing in weekly leadership reviews and executive forums, communicating results, risks, required decisions, and priorities
- Operate Cloudinary’s integrated Growth Marketing engine across self-service and enterprise motions to create demand, improve conversion, build owned acquisition surfaces, and translate investment into revenue and pipeline outcomes
Талаптар
- 10+ years of experience in B2B SaaS growth, demand generation, PLG, or performance marketing, combining strategic leadership with hands-on execution for developer audiences
- A results-oriented approach, strong technical understanding of developers, and a rigorous grasp of both human developer and AI agent audiences
- Proven ownership of integrated growth across paid, organic, lifecycle, CRO, and content or product-led acquisition, with sound judgment about where to apply each lever
- Strong command of SaaS funnel analytics, attribution, cohort analysis, conversion metrics, budget modeling, and executive-level ROI communication
- Hands-on expertise in performance marketing and organic acquisition, with working fluency in technical SEO, AI search and discovery, web experimentation, and marketing automation
- Experience building high-velocity experimentation systems and working through ambiguity, imperfect data, and rapidly changing product or market conditions
- Exceptional cross-functional leadership with the ability to align senior stakeholders and collaborate credibly with Product, Engineering, Data, Finance, Sales, and creative teams
- A practical AI-first operating approach that uses automation and agents to accelerate research, content, analysis, and operational throughput while preserving quality and commercial judgment
- Experience with developer-facing, API, media technology, infrastructure, or technically complex SaaS products preferred
- Experience scaling free tools, programmatic content, marketplaces, or other owned acquisition products into measurable commercial value preferred
- Experience leading distributed employees, agencies, and contractor teams across multiple specialist disciplines preferred
- Experience in online marketing that drives registrations
Артықшылықтар
- Work with advanced technology
- Collaborate with highly skilled colleagues
- Medical, dental, and vision coverage fully sponsored for employees and their families
- Company contributions to an HSA
- 401(k) matching program
- Comprehensive vacation and wellness policy
- Annual professional development stipend
- Catered lunches or a food stipend