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McMillan Pazdan Smith Architecture
McMillan Pazdan Smith Architecture
201 – 500 Employees
ConstructionConsultingEducation
McMillan Pazdan Smith Architecture is a Southeast-based firm working across architecture, planning, interior design, and advisory services. Its multidisciplinary practice supports corporate, commercial, industrial, civic, community, healthcare, higher education, and K–12 projects. The firm’s approach emphasizes collaboration and practical, innovative design, with particular attention to sustainability, historic preservation, and adaptive reuse.
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Healthcare Practice Marketing Director (Remote)

Lead healthcare pursuit strategy, proposals, interviews, and marketer development for McMillan Pazdan Smith Architecture. Shape healthcare growth, brand positioning, and business development across the firm.

USUnited StatesNCNorth CarolinaRemoteFull-timeLeadEnglish RequiredMedical Director

Description

  • Grow McMillan Pazdan Smith’s Healthcare practice
  • Lead healthcare pursuit strategy and delivery across the firm’s locations
  • Create and document win strategies for priority RFQs, RFPs, and interviews, covering themes, messaging, differentiators, proof points, and narrative structure
  • Build and guide Healthcare pursuit teams, facilitate strategy sessions, establish timelines, assign responsibilities, and drive decisions
  • Determine pursuit content, structure, and emphasis while resolving conflicting input
  • Set the visual direction for priority pursuits and guide designers
  • Lead interview preparation with the Healthcare BD leader, including presentations, message consistency, team selection, coaching, rehearsals, and anticipated Q&A
  • Conduct win/loss reviews and apply findings to practice strategy and positioning
  • Manage healthcare marketers supporting practice pursuits by setting priorities, balancing workloads, and mentoring staff
  • Own quality assurance and quality control for healthcare pursuit deliverables
  • Create and maintain pursuit standards, playbooks, and templates while advancing continuous improvement
  • Build team skills in strategic writing and narrative development
  • Monitor and report pursuit performance, including shortlist rates, interview-to-win conversion, and win rates
  • Work with practice and BD leadership to apply go/no-go standards and bid criteria
  • Evaluate losses and turn insights into changes to positioning, teaming, and processes
  • Contribute to healthcare strategic planning and market analysis
  • Lead Healthcare brand strategy across sectors and markets
  • Stay informed about healthcare market trends and client priorities
  • Maintain competitor profiles and brief leadership on market conditions and positioning
  • Support client feedback programs, surveys, and debriefs
  • Keep project profiles, staff resumes, and reference information current and ready for pursuits
  • Create outcome-focused case studies and strengthen the proof library
  • Provide healthcare market insight to marketing communications covering PR, social media, thought leadership, and collateral
  • Collaborate on photography priorities, project narratives, and award submissions
  • Work with business development on client capture planning and prepositioning
  • Handle other related duties as assigned

Requirements

  • Bachelor’s degree in marketing, communications, journalism, English, or a related field
  • At least 12 years of professional services marketing experience
  • Extensive experience with healthcare design or construction pursuits
  • Proven success leading winning pursuits for major healthcare capital projects
  • Experience managing and developing marketing professionals
  • Strategic, collaborative, and results-focused approach
  • Strong business judgment and analytical skills
  • Exceptional attention to detail, accuracy, and follow-through
  • Outstanding writing and editing skills, including the ability to build an argument rather than simply compile content
  • Proficiency with InDesign
  • Ability to lead and direct designers
  • Proficiency with CRM systems

Benefits

  • Fully remote work arrangement

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