LogoFresh Jobs Ahead
Alternative Payments
Alternative Payments
11 – 50 Employees
Skilled Worker Visa SponsorB2BeCommerceFintech
Alternative Payments is a fintech company building payment processing tools for service-based businesses. Its platform brings invoicing, customer payments, collections, and financing options into one workflow, helping businesses manage revenue more efficiently while making it easier for customers to complete transactions. Security features support safer payment handling, and automation reduces the administrative work involved in billing and collections. Founded in 2021, the company serves B2B and eCommerce use cases with a team of 11–50 employees.
LinkedIn
Company Jobs

Growth Marketing Manager – Toronto Hybrid

Lead paid acquisition and webinar demand generation for Alternative Payments’ fintech platform. Connect campaigns with completed demos and sales pipeline across U.S. and Canadian small-business markets.

CACanada
$120,000 – $145,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredGrowth Marketing

Description

  • Manage daily paid acquisition across Google, LinkedIn, and Meta
  • Work with Demand Generation on strategy, budget distribution, and performance priorities
  • Direct campaign launches, audience targeting, creative testing, optimization, and reporting
  • Assess Reddit and emerging advertising channels, including ChatGPT when relevant
  • Set experiment success measures and advise on channels ready for scale
  • Manage the complete webinar program, covering topics, scheduling, speakers, hosting, moderation, event logistics, promotion, and follow-up
  • Increase webinar frequency from monthly toward two or three events per month in 2027
  • Integrate webinars with paid and email demand generation while improving the path from registration to completed demo
  • Create AI-supported workflows for audience research, campaign planning, experiment design, operations, analysis, and reporting
  • Work with Sales to assess demo quality, identify objections, coordinate follow-up, and improve campaigns and webinars
  • Operate in two-week agile sprints by managing an experiment backlog and responding to performance results
  • Collaborate with Demand Generation and content teams on campaign and landing-page enhancements
  • Report to the Manager, Demand Generation, as an individual contributor without direct reports

Requirements

  • Authorized to work in Canada
  • Based in Toronto and available for the hybrid office schedule from Monday through Wednesday
  • At least five years of relevant experience in growth, performance, or demand-generation marketing, including B2B SaaS
  • Track record of scaling paid acquisition or webinars and improving commercial results
  • Hands-on experience managing paid media targeting, creative, bidding, budgets, and optimization
  • Strong analytical decision-making, with the ability to connect spend or webinar registrations to completed demos and pipeline
  • Practical proficiency with AI agents and automation
  • Able to spot opportunities, run experiments, learn from failed attempts, and define next steps
  • Able to coordinate work across content, email, social, and Sales
  • Comfortable hosting and moderating live webinars, preparing speakers, and guiding audience discussions
  • Strong sense of ownership and dependable follow-through
  • Preferred: marketing experience with MSPs, IT service providers, accounting firms, fintech, or payments
  • Preferred: familiarity with HubSpot, Instantly, n8n, Zoom, or comparable tools

Benefits

  • Equity participation opportunities
  • Unlimited paid time off
  • Flexible working arrangements when needed
  • Annual learning and development allowance
  • Inclusive, accessible hiring process
  • Reasonable accommodations available during hiring

Related Jobs