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Team17 Digital
Team17 Digital
201 – 500 Angajați
ConsultanțăJocuri videoMarketing
Team17 Digital este un dezvoltator și editor de jocuri video care se concentrează pe aducerea unor jocuri indie distinctive jucătorilor din întreaga lume. Fondată în 1990, compania a lansat peste 137 de jocuri și a colaborat cu mai mult de 70 de dezvoltatori în genuri precum jocurile multiplayer haotice, jocurile de tip first-person shooter și simulările de viață. Modelul său de publicare sprijină studiourile independente de la prezentarea ideii unui joc până la lansare, ceea ce face din Team17 Digital o destinație relevantă pentru persoanele interesate de cariere în dezvoltarea și publicarea jocurilor, precum și în industria extinsă a jocurilor video.
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Web and CRM Marketing Manager (Remote, UK)

Lead web, email and CRM marketing for Team17’s games in a remote UK role. Drive player acquisition, lifecycle engagement and retention through owned channels, campaigns and data-led optimisation.

GBRegatul UnitRemoteContractNivel mediuSeniorLimbă Obligatorie: englezăManager de succes al cliențilorSuccesul clienților

Descriere

  • Support player acquisition and engagement through Team17’s owned web and email channels
  • Work with Brand, Community, Creator, Creative and Performance teams on integrated campaign activity and game go-to-market plans
  • Take ownership of Team17’s web, email and database operations
  • Plan and deliver website activity, including content updates, CMS administration and UX improvements
  • Lead email marketing strategy, from campaign planning and segmentation through execution, optimisation and reporting
  • Manage CRM workflows to strengthen player lifecycle engagement and retention
  • Plan and deliver owned-channel digital campaigns aligned with game objectives, audiences and budgets
  • Coordinate launches and oversee campaign setup and quality checks across owned channels and partners
  • Share performance learnings with the Performance team to improve campaigns, landing pages and creative
  • Convert channel KPIs into practical recommendations that improve marketing ROI
  • Create clear, timely creative briefs grounded in established best practices
  • Work with Legal and relevant stakeholders to ensure database, tracking, cookie, CRM and related activities comply with GDPR and data privacy requirements

Cerințe

  • Practical experience leading web campaigns, CMS activity and analytics management
  • Experience with HubSpot or a comparable platform is required
  • Extensive email marketing and segmentation experience, ideally with HubSpot or Mailchimp
  • Strong grasp of CRM principles, systems and customer segmentation strategies
  • Experience using HubSpot or similar tools for web, CMS, CRM and hosting functions
  • Knowledge of GA4, Google Tag Manager, event mapping, tagging and digital analytics is advantageous
  • Interest in video games and familiarity with gaming communities is desirable
  • Understanding of creative best practices for web and email assets
  • Strong knowledge of GDPR, digital privacy and compliance requirements for CRM and digital marketing
  • Project management ability, including managing competing priorities
  • Strong relationship and stakeholder management skills across internal and external partners; games studio experience is advantageous
  • Analytical and commercially minded, with the ability to turn data into recommendations
  • Clear communicator who can brief partners effectively and champion the function

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