Team17 Digital
Team17 Digital
201 – 500 Employees
ConsultingGamingMarketing
Team17 Digital is a video game developer and publisher focused on bringing distinctive indie games to players worldwide. Founded in 1990, the company has released more than 137 games and worked with over 70 developers across genres including chaotic multiplayer, first-person shooters, and life simulation. Its publishing model supports independent studios from game pitch through release, making Team17 Digital a relevant destination for people interested in careers across game development, publishing, and the wider gaming industry.

Web and CRM Marketing Manager (Remote, UK)

Lead web, email and CRM marketing for Team17’s games in a remote UK role. Drive player acquisition, lifecycle engagement and retention through owned channels, campaigns and data-led optimisation.

Description

  • Support player acquisition and engagement through Team17’s owned web and email channels
  • Work with Brand, Community, Creator, Creative and Performance teams on integrated campaign activity and game go-to-market plans
  • Take ownership of Team17’s web, email and database operations
  • Plan and deliver website activity, including content updates, CMS administration and UX improvements
  • Lead email marketing strategy, from campaign planning and segmentation through execution, optimisation and reporting
  • Manage CRM workflows to strengthen player lifecycle engagement and retention
  • Plan and deliver owned-channel digital campaigns aligned with game objectives, audiences and budgets
  • Coordinate launches and oversee campaign setup and quality checks across owned channels and partners
  • Share performance learnings with the Performance team to improve campaigns, landing pages and creative
  • Convert channel KPIs into practical recommendations that improve marketing ROI
  • Create clear, timely creative briefs grounded in established best practices
  • Work with Legal and relevant stakeholders to ensure database, tracking, cookie, CRM and related activities comply with GDPR and data privacy requirements

Requirements

  • Practical experience leading web campaigns, CMS activity and analytics management
  • Experience with HubSpot or a comparable platform is required
  • Extensive email marketing and segmentation experience, ideally with HubSpot or Mailchimp
  • Strong grasp of CRM principles, systems and customer segmentation strategies
  • Experience using HubSpot or similar tools for web, CMS, CRM and hosting functions
  • Knowledge of GA4, Google Tag Manager, event mapping, tagging and digital analytics is advantageous
  • Interest in video games and familiarity with gaming communities is desirable
  • Understanding of creative best practices for web and email assets
  • Strong knowledge of GDPR, digital privacy and compliance requirements for CRM and digital marketing
  • Project management ability, including managing competing priorities
  • Strong relationship and stakeholder management skills across internal and external partners; games studio experience is advantageous
  • Analytical and commercially minded, with the ability to turn data into recommendations
  • Clear communicator who can brief partners effectively and champion the function

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