CarParts.com
CarParts.com
CarParts.com pārvalda tiešsaistes automobiļu mazumtirdzniecības platformu, kas koncentrējas uz rezerves daļām, transportlīdzekļu piederumiem un citām patērētājiem paredzētām sastāvdaļām. Tās tiešās tirdzniecības patērētājiem e-komercijas uzņēmums piedāvā pēcpārdošanas tirgus un oriģinālajām detaļām līdzvērtīgus produktus, ko atbalsta darbība automobiļu mazumtirdzniecības, loģistikas un ražošanas jomā.

Data Analyst, Marketing Analytics — CarParts.com

Improve CarParts.com’s e-commerce marketing with campaign analysis, experimentation, and website analytics. Turn customer behavior data into insights that inform growth decisions.

Apraksts

  • Assess email, paid media, SEO, and loyalty campaign performance to quantify incremental impact and return on investment.
  • Plan and evaluate A/B and multivariate tests across site pages, landing pages, and marketing funnels.
  • Set test hypotheses, sample sizes, outcome measures, and thresholds for statistical significance.
  • Track and report website metrics such as traffic, bounce and conversion rates, average order value, and session behavior.
  • Use Google Analytics or GA4 and BigQuery to identify user behavior patterns and opportunities to improve performance.
  • Analyze customer journeys to locate friction and points where users drop off.
  • Create and maintain dashboards and stakeholder reports.
  • Turn business questions into analytical projects and carry out analysis from start to finish.
  • Share practical findings and work with marketing, product, and engineering teams to incorporate them into strategy.

Prasības

  • Bachelor’s or master’s degree in data analytics, statistics, marketing, business analytics, or a related quantitative discipline.
  • At least two years of professional experience in marketing analytics, web analytics, or a related analytical position.
  • Proficiency in SQL and Excel for extracting, analyzing, and reporting data.
  • Familiarity with Python for statistical analysis.
  • Practical experience with web analytics platforms such as Google Analytics or GA4, BigQuery, or Adobe Analytics.
  • Experience working with e-commerce or retail marketing data.
  • Knowledge of SEO and SEM metrics and practices.
  • Strong grasp of A/B testing, statistical significance, and sound experimentation practices.
  • Experience with a data visualization platform such as Tableau, Looker, or Power BI.
  • Clear communication skills and the ability to explain data insights to nontechnical audiences.

Saistītās vakances

Humana

Provider Contracting Executive – Georgia (Remote)

Humana

Lead provider negotiations and network relationships across Georgia for Humana. Support Medicare Advantage and Medicaid networks through reimbursement analysis and value-based contracting.

Atvērt
ACT | The Alliance for Climate Transition

Lead Embedded Firmware Engineer (Hybrid, Pennsylvania)

ACT | The Alliance for Climate Transition

Lead firmware architecture and safety certification for ConnectDER’s clean energy hardware. Build secure metering, controls, communications, and over-the-air updates from prototype through production.

Atvērt
WithCoverage

Client Service Manager, Commercial Insurance

WithCoverage

Support commercial insurance clients at WithCoverage by managing service requests, coverage questions, and policy renewals. Coordinate with Risk Advisors and clients to keep information, documentation, and renewal work on track.

Atvērt
Hansen Technologies

Partner Manager, North America

Hansen Technologies

Build Hansen Technologies’ North American partner ecosystem from the ground up. Develop alliances, enablement programmes and partner-sourced pipeline to support enterprise software growth.

Atvērt