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Synchrony
Synchrony
H1B Visa SponsorBankingHealthcareInsurance
Synchrony is a financial services company focused on financing for everyday purchases across healthcare, retail, and business needs. Its CareCredit product provides specialized healthcare financing, while Synchrony Bank supports online savings and banking services alongside retail and healthcare financing. The company also offers business financing solutions through its broader portfolio.
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VP, Digital Platform Commercialization Leader — New York Hybrid

Lead Synchrony’s platform commercialization strategy for financial-services products and drive growth across priority markets. Define client segments, positioning, adoption roadmaps, and cross-functional go-to-market execution.

USUnited StatesCTConnecticutNYNew York
$150,000 – $250,000 / year
HybridFull-timeSeniorEnglish RequiredVice President

Description

  • Own the platform’s multi-year commercial strategy and keep it current
  • Work with Growth to define ideal client profiles, archetypes, buying signals, priority use cases, and qualification standards
  • Build commercialization strategies and playbooks for specific clients and industries
  • Analyze market, competitor, client, and portfolio data to uncover whitespace and adoption barriers
  • Convert commercial strategy into a prioritized roadmap covering product adoption, marketing enablement, sales and client activation, and measurement
  • Coordinate cross-functional planning across Platform, Product, Growth, Sales and Client teams, Industry leaders, Marketing, Finance, and Analytics
  • Set priorities for the Product Strategist and Marketing Strategist, coach both roles, and integrate their work
  • Prepare business cases and executive recommendations covering investment, resource allocation, and go-to-market changes
  • Establish governance and operating cadences for reviewing commercial performance and refining strategy
  • Advise platform leaders on growth opportunities, commercialization choices, and portfolio tradeoffs
  • Lead client-facing presentations alongside client teams
  • Oversee commercial enablement content, client messaging, and market communications
  • Handle additional duties and special projects as assigned
  • Deliver commercial strategy, strategic priorities, client profiles, use-case frameworks, commercialization playbooks, positioning and sequencing plans, integrated roadmaps, executive decision materials, performance scorecards, and recurring strategy reviews
  • Increase qualified pipeline, product penetration, adoption, and revenue tied to priority commercialization initiatives

Requirements

  • Bachelor’s degree in business, marketing, strategy, finance, economics, or a related field; alternatively, a high school diploma or GED plus 15 years of related experience
  • At least 10 years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing
  • Demonstrated ability to lead complex cross-functional initiatives and influence senior stakeholders without depending solely on formal authority
  • Experience managing people, establishing clear direction, and developing high-performing strategic professionals
  • Client relationship management experience, including presenting or selling complex ideas and programs
  • Strong analytical and financial skills, including market sizing, segmentation, business-case development, prioritization, and performance measurement
  • Enterprise and portfolio strategy experience
  • Sound commercial judgment and opportunity prioritization
  • Client and industry segmentation expertise
  • Executive communication and stakeholder influence
  • Cross-functional leadership and operating-model design
  • Analytical problem-solving and disciplined decision-making
  • Talent leadership, coaching, and accountability
  • At least 18 years of age
  • High school diploma or equivalent
  • Willingness to complete a drug test, background investigation, and fingerprinting during onboarding
  • Ability to meet the requirements of Section 19 of the Federal Deposit Insurance Act
  • Authorization to work legally in the United States
  • Synchrony does not sponsor employment visas for this position

Benefits

  • Annual bonus tied to individual and company performance
  • Work from home near a Synchrony Hub or from an office
  • In-person business and team meetings, training, culture events, and other engagement activities
  • Inclusive workplace culture and Employee Resource Groups
  • Reasonable accommodations for qualified individuals with disabilities

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