Nestle
Nestle
Nestle is a Swiss multinational food and beverage company with a broad portfolio spanning coffee, bottled water, dairy products, infant nutrition, confectionery, frozen foods, and pet care. Its products reach consumers worldwide through retail and foodservice channels, supported by large-scale manufacturing and supply-chain operations. On a job aggregator, Nestle’s profile is relevant to candidates exploring opportunities across food and beverage, manufacturing, and logistics, as well as work connected to nutrition, health, and wellness initiatives.

Sales Channel Manager, Traditional Retail - Guatemala

Lead Nestlé’s traditional retail channel in Guatemala through sales strategy, distributor development, commercial planning, budgeting, and nationwide execution. Drive channel growth, profitability, and performance across assigned customers and regions.

Description

  • Lead, develop, and support the traditional retail sales team.
  • Plan go-to-market activities and ensure nationwide execution of the commercial strategy.
  • Manage distributors, wholesalers, public markets, neighborhood stores, and independent supermarkets.
  • Design and implement growth plans for assigned customers and regions.
  • Analyze commercial metrics and create actions to achieve sales, profitability, and growth targets.
  • Coordinate with Finance, Logistics, Marketing, and Trade Marketing to execute promotions, maintain product availability, and manage commercial investments effectively.
  • Administer commercial budgets and track channel KPIs.
  • Develop medium- and long-term strategic plans to strengthen and expand the traditional retail channel.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Five to eight years of experience in sales and negotiation within the traditional retail channel.
  • Experience leading sales teams and developing talent.
  • Strong knowledge of distributors, wholesalers, public markets, neighborhood stores, and independent supermarkets.
  • Experience managing commercial budgets and growth plans.
  • Knowledge of commercial KPIs, market execution, and channel development.
  • Intermediate English proficiency.
  • Strong leadership and influencing skills, with the ability to build long-term relationships with key customers and stakeholders.
  • Willingness to travel and move throughout Guatemala nationally.

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