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Gartner
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Gartner is a global research and advisory firm that helps enterprise leaders make informed decisions on mission-critical priorities. Its work combines expert analysis, consulting, executive guidance, research, and digital market services across areas such as technology, finance, human resources, legal, marketing, sales, and product strategy. Gartner also organizes more than 40 conferences and advises organizations on improving technology investments. Teams work within a hybrid model designed to support collaboration across a diverse, international workforce, with career opportunities spanning client services, consulting, research, advisory, technology, and corporate functions.
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Marketing Manager, Social Media - Gartner (Arlington, Hybrid)

Own Gartner’s social media strategy and employee advocacy programs, turning business and technology insights into engaging, platform-specific content. Use audience research, analytics, experimentation, and cross-functional leadership to expand reach and strengthen digital engagement.

USUnited StatesCTConnecticutVAVirginia
$79,000 – $109,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredMarketing

Description

  • Own Gartner’s social media strategy across priority platforms.
  • Use audience insights and performance data to manage and improve Gartner’s social channels.
  • Adapt Gartner research, campaigns, conferences, webinars, and thought leadership into content tailored to each platform.
  • Lead and develop the employee advocacy program, increasing participation, engagement, content distribution, and seller enablement.
  • Create content plans, audience segmentation strategies, newsletters, and amplification programs.
  • Find new ways to grow social reach, advocacy involvement, and content visibility.
  • Track social trends, platform developments, audience behavior, and emerging best practices.
  • Run tests across content formats, distribution methods, community engagement, and advocacy initiatives.
  • Apply analytics to improve content performance, discoverability, and audience engagement.
  • Provide guidance during high-profile, reputation-sensitive, and fast-moving situations.
  • Help maintain social governance, operating standards, platform administration, and vendor partnerships.
  • Coordinate projects from initial planning through delivery with cross-functional partners.

Requirements

  • Bachelor’s degree in marketing, communications, journalism, business, or a related discipline.
  • Five to seven years of relevant experience, ideally in B2B marketing, social media, or digital marketing.
  • Demonstrated success leading large-scale social media, employee advocacy, influencer, ambassador, or thought leadership programs.
  • Strong knowledge of LinkedIn and today’s broader social media ecosystem.
  • Hands-on experience with social management, analytics, and performance measurement platforms.
  • Excellent writing, storytelling, editorial judgment, and communication skills.
  • Strategic perspective, business understanding, and a strong grasp of audience behavior and platform dynamics.
  • Ability to turn insights into practical recommendations and gain stakeholder alignment.
  • Strong analytical, project coordination, and stakeholder management skills.
  • Ability to combine creative thinking, delivery, governance, and performance improvement in a fast-paced setting.
  • Comfort navigating ambiguity, evaluating risk, resolving problems, and making well-reasoned decisions.
  • Curiosity and enthusiasm for innovation, ongoing experimentation, emerging technologies, and AI-supported discovery.

Benefits

  • Competitive compensation package.
  • Generous paid time off.
  • Charitable donation matching.
  • Medical, dental, and vision coverage.
  • Parental leave.
  • Employee Assistance Program.
  • 401(k) matching of up to $7,200 annually.
  • Discounted opportunity to purchase company stock.
  • Hybrid work with flexibility to work remotely when it supports productivity.
  • Comprehensive benefits package.
  • Highly competitive compensation.
  • Enhanced rewards for exceptional performance.

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