Abby Care is a healthcare organization helping families receive compensation for providing in-home care to relatives with disabilities or special needs. Its team trains and certifies family caregivers at no cost, coordinates hiring and payroll, and helps families navigate Medicaid and insurance processes to secure payment. Abby Care also provides a caregiving platform, clinical support, and community resources, working with insurers and Medicaid programs across multiple U.S. states to support high-quality family caregiving.
Head of Marketing at Abby Care (Hybrid, California)
Lead Abby Care’s AI-enabled home care positioning and brand strategy. Oversee marketing, growth, creative, and content supporting nationwide healthcare partnerships.
Description
- Shape Abby Care’s positioning in AI-enabled home care through differentiated messaging and narrative.
- Unify the Abby Care voice across channels by coordinating content and creative.
- Build, mentor, and expand the marketing organization.
- Partner with the CEO, executive team, partnerships, product, and health plan strategy teams.
- Connect marketing strategy to a health plan-led model that supports acquisition and retention.
- Present marketing performance, campaign results, and insights to the CEO and executive team.
- Direct content, creative, brand, and growth marketing efforts.
- Refine marketing strategies as audiences and market positioning change.
- Manage the marketing budget and prioritize high-impact investments.
- Develop new audiences and growth opportunities across payer and health plan relationships.
Requirements
- At least eight years of experience leading marketing teams or functions.
- Experience managing people managers.
- Demonstrated success building and scaling marketing functions within category-defining organizations.
- Early career experience spanning brand, creative, or growth marketing as a generalist.
- Able to set strategy while also executing with close attention to detail.
- Proven ability to lead and grow a marketing team.
- Exceptional storytelling and communication skills for caregivers, executives, health plans, providers, and regulators.
- Strong quantitative capabilities and experience using data to guide marketing decisions.
- Comfort working through ambiguity in a fast-moving startup.
- Resourceful, collaborative working style paired with a clear point of view.
- Healthcare experience is advantageous but not required.
- Able to complete a background check, provide satisfactory references, and submit required documentation.
Benefits
- Competitive compensation package.
- Medical, dental, and vision coverage options, including a PPO with a $0 deductible.
- Company-funded HSA.
- Employer-paid life and disability insurance.
- Generous paid time off.
- Ten paid company holidays.
- HSA contributions.
- Optional FSA and commuter benefits.
- All 401(k) account fees covered by the company; no employer match is currently offered.
- Up to 10 weeks of paid parental leave, depending on tenure.