Sift
Sift
Sift develops a unified observability platform for hardware telemetry, helping engineering teams collect, manage, visualize, and review complex machine data without relying on custom code. Its tools support real-time insight across the hardware lifecycle and are designed for mission-critical work in sectors including aerospace, transportation, defense, manufacturing, logistics, and consulting. Sift’s team is focused on simplifying telemetry workflows so organizations can make better use of operational data and keep engineering efforts moving efficiently.

Events Marketing Manager – San Francisco (Hybrid)

Lead Sift’s events and community marketing for its hard-tech data infrastructure platform, turning owned experiences into measurable pipeline and talent impact. Build community, employer-brand, content, and social programs that expand Sift’s reach and engagement.

Description

  • Manage the annual events calendar, budget, and return on investment
  • Operate the event scoring framework and assess booths, walks, and passes
  • Create and deliver owned events such as dinners, roundtables, and hosted programs
  • Launch a recurring San Francisco community program from the SF office
  • Create clips, photography, and Twitter content for every hosted or attended event
  • Increase Sift’s Twitter presence and motivate team participation
  • Work with RevOps to strengthen attribution for booths, dinners, and sponsorships
  • Create a repeatable booth process covering assets, shipping and staffing runbooks, collateral, lead capture, and 48-hour follow-up
  • Develop employer-brand initiatives including Working at Sift and Why I Joined
  • Feature engineers prominently in employer-brand content
  • Manage speaking submissions and sponsorships with the communications team
  • Track program performance, end low-converting activities, and expand effective ones
  • Own event-sourced pipeline and talent contribution targets with the Head of Sales and Head of Talent

Requirements

  • At least four years in field marketing, growth, events, brand, or community, including ownership of a calendar, budget, and measurable outcomes
  • Experience working at a company that became a desirable place to work, with a clear record of your personal ownership
  • Ability to convert in-person events into online content and engagement
  • Strong Twitter fluency and presence, particularly within hard-tech and defense-tech communities
  • Demonstrated success running hosted formats that generate invite demand
  • Established Bay Area relationships across hard tech, defense tech, robotics, or autonomy
  • Experience balancing event quality with attribution and funnel performance
  • Hands-on experience directing video, photography, and editorial production on short timelines
  • Operational knowledge of contracts, deposits, shipping deadlines, badge scanners, and vendor invoices
  • Comfort using CRM and marketing automation platforms, creating invite lists, and executing campaigns
  • Willingness to travel approximately once per month during event season, regularly to Los Angeles, and periodically to Washington, DC
  • U.S. Person status required: U.S. citizen, lawful permanent resident, or protected individual such as an asylee or refugee, in compliance with ITAR/EAR regulations
  • Experience working in environments subject to NDAs is a bonus
  • Experience launching a new market or city is a bonus
  • Existing relationships with San Francisco venue, production, and experiential vendors are a bonus
  • Experience with partner and co-marketing programs, shared booths, and co-hosted events is a bonus
  • Able to work from the San Francisco office Monday through Thursday, four days per week, or willing to commute or relocate

Benefits

  • Equity
  • Benefits
  • Company-wide gatherings held for one full week every three months

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