Customer.io is a SaaS marketing company that provides a customer engagement platform for building personalized communication journeys. Its tools help teams use first-party data to coordinate email, SMS, and in-app messaging, with visual workflow builders, data pipelines, analytics, and A/B testing supporting campaign creation and optimization. The platform is designed to integrate with existing business tools and serve organizations ranging from growing companies to larger brands.
EMEA Events Marketing Manager (Remote, UK or Ireland)
Lead Customer.io’s EMEA field events, conferences, activations, and webinars for its automated messaging platform. Own regional event strategy, attendance, pipeline generation, attribution, and scalable playbooks.
Description
- Manage the EMEA in-person events calendar, covering field events, hosted experiences, sponsored conferences, and activations.
- Set objectives, target audiences, event formats, and performance measures for EMEA markets.
- Assess EMEA sponsorship opportunities, speaking engagements, and event formats.
- Partner across teams to connect events with global campaigns and regional audiences.
- Coordinate vendors, schedules, run-of-show plans, speaker preparation, and on-site event delivery.
- Create event materials and presentations with Content, Brand, Product Marketing, and Sales.
- Oversee registration processes, pre-event communications, and the attendee journey.
- Deliver the monthly EMEA webinar from topic and speaker selection through registration, promotion, and follow-up.
- Create and improve registration pages, forms, and supporting workflows.
- Promote events across email, social, and partner channels.
- Verify that lead capture, routing, and follow-up are completed accurately.
- Measure pipeline, revenue, deal acceleration, and event engagement.
- Provide recommendations and insights to increase return on investment and improve attendee experiences.
- Keep documentation, templates, and repeatable workflows up to date.
- Maintain reliable attribution and accurate reporting across systems.
Requirements
- Located in the United Kingdom or Ireland, with London or Dublin preferred.
- At least four years of event marketing experience in B2B SaaS.
- Background delivering in-person events across multiple formats, ideally in several EMEA markets.
- Experience producing webinars.
- Strong project management capability.
- Experience working with Sales and supporting event-based follow-up.
- Proficiency with marketing automation platforms such as Customer.io and Marketo.
- Experience using Salesforce.
- Familiarity with Livestorm, Zoom, Sequel, or comparable webinar platforms.
- Familiarity with event management software.
- Working knowledge of lead capture, UTM tracking, and event pipeline attribution.
- Ability to work with Revenue and Marketing Operations to resolve data-flow issues and maintain accurate reporting.
- Willingness to travel at least 15%.
- Successful completion of a background check and employment verification process.
Benefits
- Medical, dental, vision, mental health, and supplemental insurance premiums fully covered for you and your family.
- 16 weeks of paid parental leave.
- Unlimited paid time off.
- Remote-work and wellness stipends.
- Budget for professional development.
- Inclusive benefits designed to support well-being and career growth.