Kantar
Kantar
Kantar एक वैश्विक डेटा इनसाइट्स और कंसल्टिंग कंपनी है, जो संगठनों को उपभोक्ताओं, ब्रांडों और बाजारों के बारे में बेहतर निर्णय लेने में मदद करती है। इसका काम ब्रांड रणनीति, उपभोक्ता व्यवहार, क्रिएटिव प्रभावशीलता और ग्राहक अनुभव जैसे क्षेत्रों में अनुसंधान, एनालिटिक्स, प्रौद्योगिकी उत्पादों और डिजिटल प्लेटफ़ॉर्म को एक साथ लाता है। Kantar ऑटोमोटिव, उपभोक्ता पैकेज्ड वस्तुओं, ऊर्जा, वित्तीय सेवाओं, मीडिया, रिटेल और प्रौद्योगिकी सहित क्षेत्रों में संगठनों का समर्थन करती है तथा विकास, नवाचार और बेहतर ब्रांड प्रदर्शन के लिए साक्ष्य-आधारित मार्गदर्शन प्रदान करती है। वैश्विक बाजारों में काम करने वाले लगभग 28,000 सहकर्मियों के साथ Kantar मार्केटिंग, कंसल्टिंग और मीडिया की विशेषज्ञता को जोड़कर जटिल ऑडियंस और बाजार डेटा को व्यावहारिक व्यावसायिक अंतर्दृष्टि में बदलती है।

Director, Client Service - Media Effectiveness (California Remote)

Lead end-to-end media effectiveness research for Kantar, a global data, insights, and consulting company. Advise senior clients while mentoring research teams.

विवरण

  • Own the design and delivery of complex media effectiveness research from initial planning through completion
  • Choose appropriate methodologies, create surveys, and define analytical approaches
  • Convert client business goals into research frameworks that support media strategy and decision-making
  • Turn complex findings into persuasive narratives and practical recommendations
  • Guide senior client stakeholders on measurement strategies and campaign learning agendas
  • Use cross-platform media measurement expertise spanning brand lift, attribution, digital, CTV, linear, and audience insights
  • Maintain the quality, rigor, and consistency of research deliverables
  • Develop best practices and raise standards across the team
  • Coach and support team members in their professional development
  • Work closely with product, data science, and operations teams
  • Uncover new research opportunities and support proposals and client development

आवश्यकताएँ

  • Bring 8–12 or more years of hands-on experience in market research or insights, including responsibility for research design, analysis, and client delivery
  • Experience on the agency or supplier side is preferred
  • Demonstrate strong quantitative research expertise, including survey design, questionnaire development, and analytical interpretation
  • Have direct experience measuring media and advertising effectiveness, including brand lift, cross-platform measurement, or audience insights
  • Translate complex data into clear, insight-led recommendations for senior stakeholders
  • Lead client relationships, influence decisions, and navigate complex engagements effectively
  • Show a record of mentoring and developing teams
  • Communicate and tell research stories with exceptional clarity
  • Prioritize and organize multiple workstreams while maintaining quality
  • Hold a bachelor's degree in a relevant area such as marketing, business, social sciences, or analytics

लाभ

  • Medical plans offering comprehensive and affordable coverage across a range of health services
  • Health Savings Account or Flexible Spending Account
  • Dental and vision coverage for diverse healthcare needs
  • Wellness program
  • 401(k) plan with employer match
  • Tuition reimbursement
  • Commuter benefits
  • Unlimited paid time off
  • Flexible working approach
  • Mental health and wellbeing support
  • Performance-based rewards and opportunities for career advancement

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