Kantar
Kantar
Kantar ir globāls datu atziņu un konsultāciju uzņēmums, kas palīdz organizācijām pieņemt labākus lēmumus par patērētājiem, zīmoliem un tirgiem. Uzņēmuma darbība apvieno pētniecību, analītiku, tehnoloģiju produktus un digitālās platformas tādās jomās kā zīmola stratēģija, patērētāju uzvedība, radošā darba efektivitāte un klientu pieredze. Kantar atbalsta organizācijas, kas darbojas autobūves, patēriņa preču, enerģētikas, finanšu pakalpojumu, plašsaziņas līdzekļu, mazumtirdzniecības un tehnoloģiju nozarē, sniedzot uz pierādījumiem balstītus ieteikumus izaugsmei, inovācijām un labākiem zīmola darbības rezultātiem. Kantar apvieno aptuveni 28 000 kolēģu visā pasaulē un viņu zināšanas mārketingā, konsultācijās un plašsaziņas līdzekļos, lai sarežģītus auditoriju un tirgu datus pārvērstu praktiski izmantojamā uzņēmējdarbības informācijā.

Director, Client Service - Media Effectiveness (California Remote)

Lead end-to-end media effectiveness research for Kantar, a global data, insights, and consulting company. Advise senior clients while mentoring research teams.

Apraksts

  • Own the design and delivery of complex media effectiveness research from initial planning through completion
  • Choose appropriate methodologies, create surveys, and define analytical approaches
  • Convert client business goals into research frameworks that support media strategy and decision-making
  • Turn complex findings into persuasive narratives and practical recommendations
  • Guide senior client stakeholders on measurement strategies and campaign learning agendas
  • Use cross-platform media measurement expertise spanning brand lift, attribution, digital, CTV, linear, and audience insights
  • Maintain the quality, rigor, and consistency of research deliverables
  • Develop best practices and raise standards across the team
  • Coach and support team members in their professional development
  • Work closely with product, data science, and operations teams
  • Uncover new research opportunities and support proposals and client development

Prasības

  • Bring 8–12 or more years of hands-on experience in market research or insights, including responsibility for research design, analysis, and client delivery
  • Experience on the agency or supplier side is preferred
  • Demonstrate strong quantitative research expertise, including survey design, questionnaire development, and analytical interpretation
  • Have direct experience measuring media and advertising effectiveness, including brand lift, cross-platform measurement, or audience insights
  • Translate complex data into clear, insight-led recommendations for senior stakeholders
  • Lead client relationships, influence decisions, and navigate complex engagements effectively
  • Show a record of mentoring and developing teams
  • Communicate and tell research stories with exceptional clarity
  • Prioritize and organize multiple workstreams while maintaining quality
  • Hold a bachelor's degree in a relevant area such as marketing, business, social sciences, or analytics

Priekšrocības

  • Medical plans offering comprehensive and affordable coverage across a range of health services
  • Health Savings Account or Flexible Spending Account
  • Dental and vision coverage for diverse healthcare needs
  • Wellness program
  • 401(k) plan with employer match
  • Tuition reimbursement
  • Commuter benefits
  • Unlimited paid time off
  • Flexible working approach
  • Mental health and wellbeing support
  • Performance-based rewards and opportunities for career advancement

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