Kantar
Kantar
„Kantar“ yra pasaulinė duomenų įžvalgų ir konsultacijų įmonė, padedanti organizacijoms priimti geresnius sprendimus dėl vartotojų, prekių ženklų ir rinkų. Jos veikla apima tyrimus, analitiką, technologinius produktus ir skaitmenines platformas tokiose srityse kaip prekių ženklo strategija, vartotojų elgsena, kūrybinio turinio veiksmingumas ir klientų patirtis. „Kantar“ teikia paramą automobilių, plataus vartojimo prekių, energetikos, finansinių paslaugų, žiniasklaidos, mažmeninės prekybos ir technologijų sektorių organizacijoms, siūlydama įrodymais pagrįstas rekomendacijas augimui, inovacijoms ir geresniam prekių ženklų rezultatui. Maždaug 28 000 kolegų viso pasaulio rinkose dirbanti „Kantar“ sujungia rinkodaros, konsultavimo ir žiniasklaidos kompetencijas, kad sudėtingus auditorijų ir rinkų duomenis paverstų praktiškai pritaikomomis verslo įžvalgomis.

Director, Client Service - Media Effectiveness (California Remote)

Lead end-to-end media effectiveness research for Kantar, a global data, insights, and consulting company. Advise senior clients while mentoring research teams.

Aprašymas

  • Own the design and delivery of complex media effectiveness research from initial planning through completion
  • Choose appropriate methodologies, create surveys, and define analytical approaches
  • Convert client business goals into research frameworks that support media strategy and decision-making
  • Turn complex findings into persuasive narratives and practical recommendations
  • Guide senior client stakeholders on measurement strategies and campaign learning agendas
  • Use cross-platform media measurement expertise spanning brand lift, attribution, digital, CTV, linear, and audience insights
  • Maintain the quality, rigor, and consistency of research deliverables
  • Develop best practices and raise standards across the team
  • Coach and support team members in their professional development
  • Work closely with product, data science, and operations teams
  • Uncover new research opportunities and support proposals and client development

Reikalavimai

  • Bring 8–12 or more years of hands-on experience in market research or insights, including responsibility for research design, analysis, and client delivery
  • Experience on the agency or supplier side is preferred
  • Demonstrate strong quantitative research expertise, including survey design, questionnaire development, and analytical interpretation
  • Have direct experience measuring media and advertising effectiveness, including brand lift, cross-platform measurement, or audience insights
  • Translate complex data into clear, insight-led recommendations for senior stakeholders
  • Lead client relationships, influence decisions, and navigate complex engagements effectively
  • Show a record of mentoring and developing teams
  • Communicate and tell research stories with exceptional clarity
  • Prioritize and organize multiple workstreams while maintaining quality
  • Hold a bachelor's degree in a relevant area such as marketing, business, social sciences, or analytics

Privalumai

  • Medical plans offering comprehensive and affordable coverage across a range of health services
  • Health Savings Account or Flexible Spending Account
  • Dental and vision coverage for diverse healthcare needs
  • Wellness program
  • 401(k) plan with employer match
  • Tuition reimbursement
  • Commuter benefits
  • Unlimited paid time off
  • Flexible working approach
  • Mental health and wellbeing support
  • Performance-based rewards and opportunities for career advancement

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