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Kantar
Kantar
Sponsor pentru viza H1BConsultanțăMarketingMedia
Kantar este o companie globală de consultanță și analiză a datelor, care ajută organizațiile să ia decizii mai bune cu privire la consumatori, mărci și piețe. Activitatea sa combină cercetarea, analiza, produsele tehnologice și platformele digitale în domenii precum strategia de brand, comportamentul consumatorilor, eficiența creativă și experiența clienților. Kantar sprijină organizații din sectoare precum industria auto, bunurile de larg consum, energia, serviciile financiare, media, comerțul cu amănuntul și tehnologia, oferind îndrumare bazată pe dovezi pentru creștere, inovare și îmbunătățirea performanței mărcilor. Cu aproximativ 28.000 de angajați care lucrează pe piețe din întreaga lume, Kantar reunește expertiză în marketing, consultanță și media pentru a transforma datele complexe despre audiențe și piețe în informații practice pentru afaceri.
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Director, Client Service - Media Effectiveness (California Remote)

Lead end-to-end media effectiveness research for Kantar, a global data, insights, and consulting company. Advise senior clients while mentoring research teams.

USStatele Unite ale AmericiiCACalifornia
102.200 $ – 124.933 $ / an
RemoteNormă întreagăLiderLimbă Obligatorie: englezăReprezentant Servicii CliențiServicii pentru clienți

Descriere

  • Own the design and delivery of complex media effectiveness research from initial planning through completion
  • Choose appropriate methodologies, create surveys, and define analytical approaches
  • Convert client business goals into research frameworks that support media strategy and decision-making
  • Turn complex findings into persuasive narratives and practical recommendations
  • Guide senior client stakeholders on measurement strategies and campaign learning agendas
  • Use cross-platform media measurement expertise spanning brand lift, attribution, digital, CTV, linear, and audience insights
  • Maintain the quality, rigor, and consistency of research deliverables
  • Develop best practices and raise standards across the team
  • Coach and support team members in their professional development
  • Work closely with product, data science, and operations teams
  • Uncover new research opportunities and support proposals and client development

Cerințe

  • Bring 8–12 or more years of hands-on experience in market research or insights, including responsibility for research design, analysis, and client delivery
  • Experience on the agency or supplier side is preferred
  • Demonstrate strong quantitative research expertise, including survey design, questionnaire development, and analytical interpretation
  • Have direct experience measuring media and advertising effectiveness, including brand lift, cross-platform measurement, or audience insights
  • Translate complex data into clear, insight-led recommendations for senior stakeholders
  • Lead client relationships, influence decisions, and navigate complex engagements effectively
  • Show a record of mentoring and developing teams
  • Communicate and tell research stories with exceptional clarity
  • Prioritize and organize multiple workstreams while maintaining quality
  • Hold a bachelor's degree in a relevant area such as marketing, business, social sciences, or analytics

Beneficii

  • Medical plans offering comprehensive and affordable coverage across a range of health services
  • Health Savings Account or Flexible Spending Account
  • Dental and vision coverage for diverse healthcare needs
  • Wellness program
  • 401(k) plan with employer match
  • Tuition reimbursement
  • Commuter benefits
  • Unlimited paid time off
  • Flexible working approach
  • Mental health and wellbeing support
  • Performance-based rewards and opportunities for career advancement

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