Get Golfing
Get Golfing
Get Golfing is a charity working to widen participation in golf and support the physical and mental wellbeing the game can bring. It manages golf courses and hospitality venues, alongside leisure and event management, community outreach, and career development initiatives. Its work also aims to address golf course closures and strengthen local involvement in the sport.

Chief Commercial Officer – Get Golfing

Lead revenue, sales, marketing and brand growth across Get Golfing, a charity using golf to improve lives. Set commercial strategy for a portfolio of golf venues and charitable initiatives.

विवरण

  • Report to the CEO and lead commercial growth, revenue generation and brand development across Get Golfing CIO.
  • Grow existing and new income streams across golf, venues, retail, marketing, partnerships, digital channels and new sites.
  • Set and deliver a rolling three-to-five-year commercial strategy.
  • Find new revenue opportunities and shape innovative customer propositions.
  • Guide commercial planning across the venue estate.
  • Oversee golf revenue, including memberships, green fees, societies, corporate golf, golf days and events.
  • Manage pricing, yield, sales, customer acquisition, CRM, forecasting and membership growth.
  • Set and track commercial KPIs.
  • Lead sales for weddings, wakes, celebrations, conferences, corporate meetings, Christmas parties and other private events.
  • Set group retail strategy for golf retail, hire services, practice facilities, online sales, sourcing, merchandising and supplier relationships.
  • Build and safeguard the employer and consumer brands.
  • Oversee brand and marketing strategy, digital channels, communications, campaigns, content, customer insight and reputation.
  • Develop corporate, sponsorship, strategic, community, supplier and digital partnerships.
  • Oversee commercial suppliers and agencies, reviewing performance, KPIs and escalations.
  • Build revenue analytics, reporting, benchmarks and dashboards to optimise performance.
  • Set a group-wide customer experience strategy to improve satisfaction, loyalty and advocacy.
  • Lead commercial planning for venue acquisitions, mobilisation and integration.
  • Join the Executive Team and help shape organisational strategy.
  • Build strong commercial teams and coach General Managers.
  • Work closely with the COO, CFO and CPO.
  • Own commercial budgets and revenue targets, grow income, forecast and track KPIs.
  • Improve yield, margins and return on investment, and ensure marketing spend produces measurable results.
  • requirements

आवश्यकताएँ

  • Bring executive- or director-level commercial leadership experience.
  • Show a record of significant revenue growth in a multi-site organisation.
  • Have experience leading high-performing sales and commercial teams.
  • Bring broad experience across revenue streams, including sales, marketing and customer acquisition.
  • Have developed and implemented commercial strategies.
  • Show success identifying and delivering new commercial opportunities.
  • Have managed strategic commercial partnerships, outsourced providers or marketing agencies.
  • Use customer insight, CRM and commercial analytics to improve performance.
  • Hospitality, leisure, golf or membership-sector experience is desirable.
  • Charity or purpose-led organisation experience is desirable.
  • Experience supporting acquisitions and commercial integration is desirable.
  • Experience leading digital transformation or e-commerce initiatives is desirable.
  • Experience developing strategic partnerships and sponsorships is desirable.
  • Apply strong commercial judgement and turn strategy into action.
  • Bring financial awareness and sound commercial judgement.
  • Understand pricing, yield management and customer lifetime value.
  • Spot emerging market opportunities.
  • Use data to guide decisions.
  • Develop new income streams.
  • Combine an entrepreneurial outlook with disciplined, sustainable growth delivery.
  • Balance commercial creativity with reliable execution.
  • Understand customer behaviour and market trends.
  • Be ready to challenge established practices to find growth.
  • Have a record of building effective sales functions.
  • Negotiate and influence effectively.
  • Understand brand development and digital marketing.
  • Keep customers central to commercial decisions.
  • Build productive partnerships with external organisations.
  • Communicate and present clearly.
  • Lead visibly and credibly, influencing people at every level.
  • Coach others and manage performance effectively.
  • Build collaborative relationships across varied teams.
  • Show emotional intelligence and resilience.
  • Have built commercial functions that sustain long-term growth.
  • Have led organisational growth and transformation.
  • Work effectively amid ambiguity.
  • Build new functions and improve existing ones.
  • Bring pace, structure and clarity to a growing organisation.
  • Pursue ambitious commercial growth with a long-term outlook.
  • Be strategic and pragmatic.
  • Show curiosity and innovation.
  • Work collaboratively.
  • Take strong accountability.
  • Care about delivering excellent customer experiences.
  • Build strong relationships.
  • Balance commercial results with charitable purpose.
  • Identify with Get Golfing CIO’s mission and values.

लाभ

  • Opportunity to earn a performance-related bonus of up to 30% of salary.
  • Discounts on food, drinks and golf retail.
  • Free golf at all venues.
  • Private medical insurance, including family cover.
  • Pension.
  • Competitive annual leave allowance.
  • Mileage and travel expenses for work-related journeys.
  • Join an organisation with a clear purpose.
  • Help shape Get Golfing’s direction during an exciting period of development.
  • Opportunity to make a lasting impact.
  • Work in a supportive, high-performance environment.

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