Lebenskraftpur GmbH
Lebenskraftpur GmbH
Lebenskraftpur GmbH dezvoltă și comercializează produse naturale pentru sănătate prin intermediul magazinului său online, oferind suplimente alimentare, superalimente și cosmetice naturale. Gama include vitamine, minerale, produse cu omega-3, colagen, extracte din plante și uleiuri CBD, precum și ghiduri despre produse și materiale educative despre bunăstare și nutriție. Compania germană de comerț electronic se adresează direct consumatorilor și pune în evidență produsele certificate ecologic și standardele de calitate, inclusiv GMP și HACCP.

Senior E-Commerce Manager

Lead the Shopify store’s commercial growth for Lebenskraftpur, a supplements and superfoods company. Own conversion optimization, merchandising, e-commerce performance metrics, and initiatives to grow the business profitably.

Descriere

  • Grow the Shopify store’s revenue, conversion rate, average order value, and customer experience.
  • Review the customer journey and find improvement opportunities across categories, product pages, navigation, cart, and checkout.
  • Plan and deliver conversion optimization initiatives and tests with design, development, and external partners.
  • Improve merchandising through product placement, category structure, bundles, and cross-selling and upselling.
  • Coordinate e-commerce campaigns and promotions with Performance Marketing, CRM, and Product & Brand.
  • Use store and customer data to identify actions that improve e-commerce performance metrics.
  • Guide ongoing technical and content improvements to the store.
  • Coordinate project requirements, implementation, and quality assurance.
  • Lead e-commerce projects including store relaunches, landing pages, new features, tools, and international expansion.
  • Coordinate Shopify, ERP, tracking, CRM, and other system integrations with IT and external partners.
  • Collaborate with Performance Marketing, CRM, Product & Brand, Design, IT, and Customer Relations.
  • Represent the e-commerce perspective in business decisions.

Cerințe

  • At least five years of relevant e-commerce experience.
  • Experience in D2C, FMCG, or other consumer-facing businesses is preferred.
  • Strong practical knowledge of e-commerce platforms and Shopify.
  • Experience developing and improving online stores.
  • Understanding of core e-commerce metrics, including conversion rate, average order value, customer lifetime value, revenue, and funnel performance.
  • Experience with conversion optimization, customer journey analysis, and data-led store development.
  • Proficiency in Google Analytics and Google Tag Manager.
  • Experience with CRM and marketing automation platforms such as Klaviyo or HubSpot is an advantage.
  • Basic knowledge of HTML, CSS, or Shopify Liquid.
  • Ability to organize, prioritize, and independently deliver projects with internal and external partners.
  • Entrepreneurial, data-driven, and solution-focused approach to work.
  • Excellent German and good English skills.

Beneficii

  • Incentives that reward strong performance and innovative thinking.
  • The tools and resources needed for the role.
  • Time and opportunities for personal and professional development.
  • 31 days of annual leave, plus paid days off on Christmas Eve and New Year’s Eve.
  • Flexible working hours.
  • Company pension scheme.
  • Growth bonus.
  • Annual Lebenskraftpur health voucher.
  • 25% employee discount and product samples.
  • Additional discounts and offers through Corporate Benefits.
  • Cell-friendly water and unlimited matcha in all kitchens.
  • Access to the OpenUp mental health program.
  • Company outings and celebrations.
  • Quarterly team meetings in Waghäusel and meetings for key occasions, each lasting two to three days.

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