Lebenskraftpur GmbH develops and sells natural health products through its online store, spanning dietary supplements, superfoods and natural cosmetics. Its range includes vitamins, minerals, omega-3 products, collagen, herbal extracts and CBD oils, supported by product guides and educational content on wellness and nutrition. The German eCommerce company serves consumers directly and highlights bio-certified products and quality standards including GMP and HACCP.
Senior E-Commerce Manager
Lead the Shopify store’s commercial growth for Lebenskraftpur, a supplements and superfoods company. Own conversion optimization, merchandising, e-commerce performance metrics, and initiatives to grow the business profitably.
विवरण
- Grow the Shopify store’s revenue, conversion rate, average order value, and customer experience.
- Review the customer journey and find improvement opportunities across categories, product pages, navigation, cart, and checkout.
- Plan and deliver conversion optimization initiatives and tests with design, development, and external partners.
- Improve merchandising through product placement, category structure, bundles, and cross-selling and upselling.
- Coordinate e-commerce campaigns and promotions with Performance Marketing, CRM, and Product & Brand.
- Use store and customer data to identify actions that improve e-commerce performance metrics.
- Guide ongoing technical and content improvements to the store.
- Coordinate project requirements, implementation, and quality assurance.
- Lead e-commerce projects including store relaunches, landing pages, new features, tools, and international expansion.
- Coordinate Shopify, ERP, tracking, CRM, and other system integrations with IT and external partners.
- Collaborate with Performance Marketing, CRM, Product & Brand, Design, IT, and Customer Relations.
- Represent the e-commerce perspective in business decisions.
आवश्यकताएँ
- At least five years of relevant e-commerce experience.
- Experience in D2C, FMCG, or other consumer-facing businesses is preferred.
- Strong practical knowledge of e-commerce platforms and Shopify.
- Experience developing and improving online stores.
- Understanding of core e-commerce metrics, including conversion rate, average order value, customer lifetime value, revenue, and funnel performance.
- Experience with conversion optimization, customer journey analysis, and data-led store development.
- Proficiency in Google Analytics and Google Tag Manager.
- Experience with CRM and marketing automation platforms such as Klaviyo or HubSpot is an advantage.
- Basic knowledge of HTML, CSS, or Shopify Liquid.
- Ability to organize, prioritize, and independently deliver projects with internal and external partners.
- Entrepreneurial, data-driven, and solution-focused approach to work.
- Excellent German and good English skills.
लाभ
- Incentives that reward strong performance and innovative thinking.
- The tools and resources needed for the role.
- Time and opportunities for personal and professional development.
- 31 days of annual leave, plus paid days off on Christmas Eve and New Year’s Eve.
- Flexible working hours.
- Company pension scheme.
- Growth bonus.
- Annual Lebenskraftpur health voucher.
- 25% employee discount and product samples.
- Additional discounts and offers through Corporate Benefits.
- Cell-friendly water and unlimited matcha in all kitchens.
- Access to the OpenUp mental health program.
- Company outings and celebrations.
- Quarterly team meetings in Waghäusel and meetings for key occasions, each lasting two to three days.